Top of Funnel Tooling Product Owner (f/m/d)

Top of Funnel Tooling Product Owner (f/m/d) LocationBerlin; Amsterdam; LondonEmployment TypeFull timeLocation TypeHybridDepartmentCommercialAt Moss, we give finance professionals the power to automate their day-to-day and make forward-thinking decisions.Our team and culture make us unique — we’re driven by impact and growth, where every one of us strives to learn and excel. Recognised by Sifted’s Rising 100 and LinkedIn's Top Startups, we’re here to help propel your career and together, make Moss a lasting success.This role owns Moss's top of funnel tooling stack: HubSpot, the Salesforce lead and campaign layer, and Attention. Much of this stack was built without deep Salesforce expertise, so you will start by diagnosing where lead routing and attribution genuinely break down, then rebuild it into something best in class, including AI driven routing and dynamic nurture.You will set the roadmap for this domain within Commercial Systems, working closely with Growth, BDR and SDR teams whose pipeline quality depends on the decisions you make, and partnering closely with the Head of GTM Automation. You will report to the Director of Commercial Systems, with weekly check ins against cycle goals rather than close oversight, and no direct reports of your own.Your responsibilitiesOwn and administer the marketing automation stack, currently HubSpot, to support campaign management and email marketing as the backbone of Moss's top of funnel motionDesign and maintain the tooling that supports the handoff between multi-channel lead flows across marketing, product and sales into Salesforce, including tools such as Sweep, Calendly and n8n, to ensure the critical lead infrastructure supports the SLAs that BDR and SDR teams work toAdminister Salesforce's Lead, Contact and campaign influence layer, diagnosing and fixing gaps in the current routing setupPartner with Growth, BDR, SDR and Partnerships to translate their requirements into system changes, working closely with the Head of GTM Automation's teamRun sales productivity tooling such as Attention, including onboarding and offboarding commercial usersMonitor system performance, resolve bugs and ship fixes in partnership with engineeringAct as the internal and vendor facing subject matter expert for top of funnel tooling, experimenting to keep the stack best in classAbout you4+ years' experience administering a marketing automation platform (HubSpot or equivalent) and Salesforce, including lead routing and lifecycle management, in a B2B SaaS contextSalesforce Certified AdministratorExperience with AI productivity tooling such as n8n and AttentionFluent English (native or C2)Experience with lead routing or lifecycle management tooling such as LeanData, RingLead or Chili Piper is a plusExperience working with APIs and engineering teams is a plusIn addition, here are the skills and attributes we are looking for:Takes time to understand the problem with business stakeholders before proposing a solutionDelivers change consistently, with a track record of measurable impact rather than one-off winsComfortable diagnosing messy, undocumented systems and defining the target state yourself, rather than working from a pre-defined specWilling to experiment and test new approaches to keep the stack ahead of what's standardDesigns and builds AI-powered workflows or tools in production, with clear evidence of real-world usage and impactAbout MossMoss is a SaaS scale-up founded in Berlin, with a team of 300+ people from 50+ nationalities in 5 offices across Europe. Our ambition is bold: to power every SMB’s spend across Europe - fully digital, AI-driven, and seamlessly integrated for complete control. To date, over 5000 businesses in Germany, Netherlands and the UK use Moss’ leading spend management product, with modules such as corporate cards, accounts payables, employee cash reimbursements and procurement.Moss has raised a total of €180 million in funding and is backed by the most renowned tech investors...