Product Marketing Manager, Education

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Product Marketing Manager, EducationFull-timeCompany DescriptionAre you ready to trade your job for a journey? Become a FlyMate!Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.What more do we need to truly be unstoppable? Perhaps, that is you! Who we are:  Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world. Today we support more than 5,100 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.  Job DescriptionThe Opportunity:As Flywire continues to scale its Education software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact.This role sits at the intersection of Product and Go to Market. The focus is straightforward. Make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue.You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.What you'll do:Positioning, ICP, and MessagingDefine clear, differentiated positioning and value propositions for our Education solutionsOwn Ideal Customer Profiles and buyer personas grounded in customer and market insightTranslate complex software and payments capabilities into simple, compelling narrativesEnsure consistency across Product, Marketing, and SalesGo to Market and Launch ExecutionLead go to market strategy for launches, releases, and commercial initiativesPartner with Product to turn roadmap into market ready messaging and materialsDrive coordinated execution across Sales, Marketing, and PartnershipsContinuously refine approach based on performance and feedbackEnablement and Revenue ImpactBuild and maintain high quality enablement materials including decks, battlecards, demos, and value narrativesEquip Sales and Relationship Management teams to position and sell effectivelyPartner with Sales and RevOps to improve win rates, deal quality, and conversionSupport deal strategy in competitive situations with clear articulation of valueCustomer Insight and Market FeedbackSynthesize customer feedback, win loss insights, and field input into actionable directionBuild a strong understanding of buyers, market dynamics, and competitionFeed insights back into positioning, targeting, and product decisionsAI Driven ExecutionUse AI to improve speed and quality across content, messaging, and researchExperiment with workflows that increase productivity and scalabilityHelp shape how the team incorporates AI into day to day executionQualificationsHere's what we're looking for:At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environmentsProven track record...