Creative Strategist, Growth Marketing (Istanbul, 12-month Contract)

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Creative Strategist, Growth Marketing (Istanbul, 12-month Contract)Full-timeJob DescriptionDescriptionJoin the team redefining how the world experiences designHiya, g'day, mabuhay, kia ora, 你好, hallo, vítejte!Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.Where and How You Can Work This role is based in Istanbul, with a hybrid working arrangement. Our Istanbul hub is a place for collaboration and creative energy and we want you close enough to the Turkish market to genuinely feel it. You'll have the flexibility to work in a way that suits you, with meaningful time in the office to connect with the team.About the Role As the Creative Strategist for Turkiye, you'll be the creative performance engine behind Canva's paid and organic marketing in the region - working at the intersection of data, storytelling, and cultural nuance to drive real user growth. This is a hands-on, insight-led role where local knowledge, analytical curiosity, and creative excellence drive outcomes. You won't manage a direct team, but you'll have real influence — over creative direction, agency partners, and the cross-functional teams who help bring ideas to life.What You'll DoLead the creative flywheel — own the full creative cycle (research, briefing, production, editing, and analysis), driving sprint cycles with regional and global teams and developing testable ideas grounded in user insightsAnalyse and optimise performance — dig into dashboards to spot winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments in close partnership with analytics teamsLead organic and paid social creative strategy — define what high-performing creative looks like for Turkish audiences across Meta, TikTok, Instagram, and emerging platforms, building content systems informed by performance data and local cultural momentsOwn UGC, localisation, and market insight — brief and review creator content to ensure it's on-brand and platform-optimised, and bring genuine cultural fluency to every projectWork with in-house and agency teams — bridge external creative partners and internal stakeholders, working with media buyers, data science, the Europe Growth Marketing Lead, and agency partners across Brand, Product Growth, and AnalyticsSupport conversion across the funnel — contribute to CRO initiatives to make acquisition journeys seamless, engaging, and high-convertingWhat We're Looking For You bring real, hands-on experience in creative strategy or performance marketing and you know what it takes to build creative that actually performs. You understand platform-native formats deeply, you're rigorous about testing, and you use data to sharpen your thinking rather than replace it. You have genuine knowledge of the Turkish market — not surface-level familiarity — and you move comfortably between global teams, agency partners, and local execution. You're self-directed, collaborative, and you take ownership of outcomes.You're Probably a Match IfYou have extensive experience in growth marketing with a focus on creative strategy across paid and organic social (Meta, TikTok, YouTube, Instagram)You have a strong eye for platform-native creative and the frameworks to test, learn, and scale itYou're confident using performance dashboards, data tools, and measurement frameworks (including MMM and attribution) to drive decisionsYou have genuine, deep knowledge of the Turkish market and are fluent in Turkish and English — additional languages are a bonusYou have strong experience briefing and iterating creative in cross-functional sprintsYou have a growth mindset — analytical, curious, and comfortable with ambiguityAbout the Group/Team Our Europe Marketing Group drives market-specific growth across performance marketing, brand, social, community...