Moon Active, a leading global mobile game developer entertaining millions worldwide, is seeking a highly skilled and creative Generative Content Generalist to join our innovative Marketing Art Studio in this remote global position. In this role, you will bridge the gap between visual artistry, video generation, and interactive prototyping. You will work across our varied product portfolio to create engaging marketing assets, ranging from rich narrative storytelling videos and static marketing assets to interactive, playable game creatives.
You will leverage your artistic expertise alongside generative tools (such as Claude Code, Cursor, Seedance, Kling, Nano Banana 2, ChatGPT Image 2, ComfyUI, and others) to shape the future of visual storytelling and marketing playability at Moon Active.
Responsibilities
- Work closely with marketing, design, and engineering teams to integrate AI assets into global campaigns, while curating and updating internal datasets to fine-tune generative models.
- Produce high-quality video ads, cinematics, and narrative-driven assets using cutting-edge AI video generation and animation tools.
- Lead a hybrid workflow that combines vibe coding - utilizing AI-guided coding assistants to rapidly assemble interactive mechanics - with high-fidelity recording and post-production. You will bridge the gap between code and video, capturing raw gameplay sessions to generate unique marketing narratives and playable prototypes.
- Ensure all AI-generated artwork and creative output strictly adheres to Moon Active's signature style, characters roster, quality standards, and brand identity.
- Research, test, and implement emerging image, video, and interactive generation models to continuously improve creative workflows.
Requirements
- Proven background in layout design, user interface creation, and visual storytelling.
- Hands-on experience building node-based pipelines in tools like ComfyUI, with deep familiarity with generative platforms like Seedance, Kling, Nano Banana 2, and ChatGPT Image 2.
- Ability to assemble basic interactive mechanics and game layouts utilizing AI-driven tools such as Claude Code, OpenAI Codex, or Google AI Studio.
- Deep understanding of color, composition, and anatomy to identify and correct imperfections in AI outputs.
- Ability to work in a fast-paced marketing environment and communicate ideas effectively across creative and technical disciplines.
- A genuine enthusiasm for mobile gaming, with a deep understanding of gameplay mechanics, game feel (Game Juice), and what makes an experience engaging and fun.
Advantages
- Experience with game engines (such as Unity or Unreal) or web-based creative development.
- Familiarity with scripting or basic coding (such as HTML, JavaScript, or Python) to automate pipelines or tweak interactive prototypes.
- A background in gaming-related concept art, digital illustration, or marketing asset production.
- Familiarity with 3D applications (Blender, Cinema 4D, Maya) and incorporating 3D assets into AI pipelines.