This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead Brand Designer based in United States.
This role offers the opportunity to shape the visual identity of a fast-growing technology company operating at the intersection of finance, blockchain, and digital innovation.
You will lead the evolution of a distinctive brand system across campaigns, digital experiences, marketing materials, and product-facing assets.
The position is ideal for a highly conceptual designer who enjoys transforming complex technical ideas into compelling and accessible visual stories.
You will work closely with creative, marketing, product, and business teams to create impactful brand experiences that stand out in a rapidly evolving industry.
This is a hands-on leadership role for a maker who thrives in ambiguity, experiments with new ideas, and pushes creative boundaries.
You will have the opportunity to influence a global brand from an early stage while collaborating with a distributed and innovative team.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead Brand Designer based in United States.
This role offers the opportunity to shape the visual identity of a fast-growing technology company operating at the intersection of finance, blockchain, and digital innovation.
You will lead the evolution of a distinctive brand system across campaigns, digital experiences, marketing materials, and product-facing assets.
The position is ideal for a highly conceptual designer who enjoys transforming complex technical ideas into compelling and accessible visual stories.
You will work closely with creative, marketing, product, and business teams to create impactful brand experiences that stand out in a rapidly evolving industry.
This is a hands-on leadership role for a maker who thrives in ambiguity, experiments with new ideas, and pushes creative boundaries.
You will have the opportunity to influence a global brand from an early stage while collaborating with a distributed and innovative team.
Accountabilities:
- Define and evolve the visual identity, ensuring consistency, differentiation, and strategic alignment across all brand touchpoints.
- Create high-quality design work across web, campaigns, digital experiences, print materials, and marketing assets.
- Develop campaign concepts from initial ideas through final execution in collaboration with creative leadership and cross-functional teams.
- Build adaptable design systems and toolkits that enable teams to create efficient, consistent content.
- Produce sales, developer, and business materials including presentations, diagrams, event assets, and promotional content.
- Use emerging AI-powered creative tools strategically to improve workflows while maintaining high standards of originality and craftsmanship.
- Partner with marketing, product, business development, copywriting teams, and external agencies to deliver innovative, on-brand experiences.
- Monitor creative, cultural, advertising, and technology trends to inspire forward-thinking brand strategies.
- Translate complex technical products and concepts into clear, emotionally engaging visual narratives.
- 6-9 years of progressive design experience in fast-moving creative environments.
- Strong portfolio demonstrating exceptional 360° brand work across campaigns, digital platforms, and creative systems.
- Advanced proficiency in Figma and Adobe Creative Suite.
- Experience designing and implementing websites using platforms such as Framer or Webflow.
- Working knowledge of motion graphics and video editing.
- Strong conceptual thinking and ability to turn business goals into compelling creative solutions.
- Excellent communication and stakeholder management skills, with the ability to present ideas and inspire teams.
- Experience translating complex technical products or services into engaging visual experiences.
- Familiarity with Web3, stablecoins, cryptocurrency, or emerging technologies, or a strong willingness to learn quickly.
- Ability to work independently, manage ambiguity, and take ownership of creative challenges.
- Collaborative mindset with strong curiosity, adaptability, and a willingness to experiment.
- Familiarity with accessibility standards and design compliance requirements is a plus.
- Experience in both agency and in-house environments is considered advantageous.
- Competitive compensation package including base salary and equity/token grant opportunities.
- Flexible remote work options with access to global team collaboration and hubs in select locations.
- Comprehensive healthcare insurance coverage.
- Wellbeing allowance and gym membership support.
- Customizable IT setup with access to high-quality equipment.
- Annual professional development budget for courses, conferences, and growth opportunities.
- Opportunities to participate in global company events.
- Chance to contribute to the growth of an innovative technology platform shaping the future of digital finance.
As Lead Brand Designer, you will be responsible for defining and scaling a strong visual identity across multiple channels while delivering high-quality creative work that supports business objectives. You will combine strategic thinking, conceptual creativity, and hands-on execution to build memorable brand experiences.
Requirements:
The ideal candidate is a highly creative and strategic designer with strong execution skills, a passion for brand building, and experience working in fast-paced environments. You should be comfortable owning projects from concept to completion and collaborating with diverse stakeholders.