Creative Strategist, Brand Experience Strategy and AI Integration

Skip to main content United States Saved jobs(0) - Creative Strategist, Brand Experience Strategy and AI Integration DescriptionCreative Strategist, Brand Experience Strategy and AI Integration  This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.Who We Are:Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.Job Description:   HPE is seeking a Creative Strategist for Brand Experience Strategy and AI Integration. This role defines how brand, storytelling, and digital experiences come together across the organization. The Creative Strategist helps shape the evolution of HPE’s digital ecosystem by connecting business priorities, customer needs, and emerging technologies into coherent, scalable experiences.The role operates across brand, design, content, web, product, and marketing teams to guide strategic direction and creative execution. This includes shaping narrative frameworks, defining experience principles, influencing platform strategy, and identifying opportunities where AI can improve how experiences are created, personalized, and delivered.The Creative Strategist balances conceptual thinking with operational awareness, helping teams move beyond campaign-by-campaign execution toward connected, product-oriented experiences that scale across the ecosystem. Success is reflected in stronger experience cohesion, clearer storytelling, improved engagement, and systems that can evolve alongside customer and business needs.Responsibilities:Define and evolve digital and brand experience strategies aligned to business goalsShape cohesive storytelling frameworks across web, campaigns, product, and platform experiencesPartner across design, brand, content, engineering, and marketing teams to guide executionHelp establish scalable creative systems, governance models, and experience principlesApply AI to improve content creation, personalization, discoverability, and operational workflowsIdentify opportunities to simplify fragmented experiences into unified customer journeysUse data, research, and customer insights to inform strategic recommendationsInfluence roadmap planning across digital experiences, platforms, and ecosystem initiativesDrive alignment between brand expression, UX strategy, and platform capabilitiesChampion scalable, reusable approaches to content, design systems, and digital storytellingRequirements:6+ years of experience in creative strategy, digital strategy, brand experience, UX strategy, or related fieldsExperience supporting or leading large-scale digital ecosystem or transformation initiativesStrong understanding of brand systems, digital platforms, UX, content strategy, and customer journeysPractical experience applying AI to creative, content, or digital workflowsAbility to influence cross-functional teams and executive stakeholders without direct authorityStrong communication, organizational, and prioritization skillsAbility to balance strategic thinking with executional realitiesPreferred:Experience working across enterprise or global digital ecosystemsFamiliarity with design systems, scalable content frameworks, and platform-based experiencesExperience operating within agile, product-oriented, or cross-functional delivery...