This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Marketing Manager (App Installs) based in United States.
This role offers the opportunity to lead high-impact growth initiatives within a mission-driven, remote-first environment focused on building trusted digital experiences.
You will own the strategy, execution, and optimization of paid acquisition programs designed to drive sustainable user growth.
The position combines analytical rigor, creative experimentation, and strategic thinking to scale marketing performance.
You will manage complex campaigns across multiple advertising channels while improving efficiency and profitability.
Working cross-functionally, you will influence product growth, creative strategy, and customer acquisition outcomes.
This is an ideal opportunity for a growth marketing leader passionate about privacy-conscious advertising and measurable business impact.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Marketing Manager (App Installs) based in United States.
This role offers the opportunity to lead high-impact growth initiatives within a mission-driven, remote-first environment focused on building trusted digital experiences.
You will own the strategy, execution, and optimization of paid acquisition programs designed to drive sustainable user growth.
The position combines analytical rigor, creative experimentation, and strategic thinking to scale marketing performance.
You will manage complex campaigns across multiple advertising channels while improving efficiency and profitability.
Working cross-functionally, you will influence product growth, creative strategy, and customer acquisition outcomes.
This is an ideal opportunity for a growth marketing leader passionate about privacy-conscious advertising and measurable business impact.
Accountabilities:
- Lead the planning, execution, optimization, and analysis of paid acquisition campaigns across platforms such as Google Ads, Apple Ads, paid social, and other emerging channels.
- Develop and scale profitable app install growth programs while improving campaign efficiency, user economics, and long-term value.
- Manage high-priority marketing initiatives, from strategy development through execution, measurement, and optimization.
- Design and run incrementality testing frameworks, including geo holdouts, lift studies, and controlled experiments to evaluate true channel impact.
- Identify and test new acquisition channels, advertising strategies, and growth opportunities to expand user reach.
- Build and maintain creative testing pipelines by developing new concepts, messaging approaches, and performance insights.
- Analyze campaign performance, user behavior, and business metrics to inform investment decisions and growth strategies.
- Partner with cross-functional teams to align marketing initiatives with broader business goals and user experience priorities.
- Apply privacy-focused measurement approaches, leveraging aggregate data, experimentation, and sound judgment rather than user-level tracking.
- Communicate recommendations, insights, and performance updates clearly to stakeholders across the organization.
- 7+ years of experience in digital advertising, growth marketing, or performance marketing roles, with 2+ years of consumer app marketing experience preferred.
- Proven experience building, managing, and scaling paid advertising programs across platforms such as Google Ads, Apple Ads, and paid social channels.
- Demonstrated success growing app acquisition programs while improving profitability, efficiency, and unit economics.
- Strong understanding of paid media strategy, campaign optimization, and non-digital channels such as CTV or television advertising.
- Experience designing and executing incrementality tests and measurement frameworks to validate marketing impact.
- Advanced analytical skills, including experience modeling LTV, payback periods, campaign economics, forecasting, and scenario planning.
- Strong ability to manage ambiguous, high-impact projects that require both strategic thinking and operational execution.
- Experience developing creative testing strategies and continuously improving campaign performance through experimentation.
- Excellent communication skills with the ability to present complex insights and recommendations clearly.
- Passion for innovation, problem-solving, and building scalable growth systems.
- Competitive compensation package including a salary of approximately $178,500 USD annually and stock options.
- Transparent compensation structure with consistent pay practices across professional levels and regions.
- Remote-first work environment with flexible working arrangements and no core working hours.
- Health benefits available for eligible team members based in the United States.
- Paid parental leave and comprehensive team member support programs.
- Support for home office setup and coworking arrangements.
- Opportunities to attend company-wide gatherings and team retreats to strengthen collaboration.
- A culture centered on trust, ownership, inclusion, and meaningful impact.
The Senior Growth Marketing Manager will own paid acquisition strategies and growth programs that accelerate app adoption while maximizing return on investment. This role requires a balance of strategic planning, hands-on campaign execution, experimentation, and data-driven decision-making.
Requirements:
The ideal candidate is an experienced growth marketing professional with a strong background in digital advertising, consumer applications, and performance-driven acquisition. You should be comfortable managing complex projects, analyzing large datasets, and turning insights into scalable marketing strategies.