Salary: $180,000 - $250,000 + Bonus + Share Options
Location: New York City - On-site 5 days per week
Reports to: CEO
About Lawhive
Our mission is to make the law accessible to everyone.
The legal industry is built on technology and processes that haven’t been updated in hundreds of years - that's why we've reinvented the entire model from the ground up with our own bespoke AI operating system at the core.
Lawhive is a regulated law firm with an AI-native platform built to amplify expertise and revolutionise the way people practice law, leading to exceptional outcomes for clients and lawyers.
Lawhive Labs is how we bring this vision to life. It's our frontier lab that combines top engineering, design, AI and legal talent from around the world, joining forces to build the future of law.
We’re backed by top-tier investors, including Google Ventures, Balderton Capital and TQ Ventures, and in December 2025, we secured $60M Series B funding round to facilitate international expansion and to grow our team.
We’re headquartered in London and in 2025 successfully launched in the US…and we’re just getting started.
The Role
Lawhive's US strategy is built on acquisition. We identify and acquire leading consumer law firms across family law, immigration, real estate, civil litigation, and IP, and integrate them into our AI-native network of companies. Firms that join get access to our AI platform, the infrastructure, and the operational playbook already proven in the UK.
An acquisition strategy is only as strong as its deal flow. The US has hundreds of thousands of law firms, and only a fraction are the right fit for Lawhive. Finding them, reaching them, and starting the right conversations at scale is the engine that powers everything else.
This is where the Head of Demand Generation comes in. You'll own the top of funnel for law firm owners and attorneys: building a highly quantitative view of the US law firm and attorney market, identifying the best-fit firms, and designing and executing the B2B demand generation campaigns that turn that market map into qualified deal flow for our M&A team.
This is a senior, hands-on leadership role at the centre of our US commercial strategy. You'll work closely with the M&A team, SDRs, and the product and marketing teams to build a deal origination engine that compounds as the network grows. The right person will be as comfortable setting strategy as they are getting into the weeds, and as energized by building from scratch as they are by scaling what's already working.
What You'll Do
Market Segmentation & Targeting
Build a quantitative model of the US law firm and attorney market: segmenting by practice area, firm size, revenue, geography, ownership structure, and owner profile
Define and continuously refine Lawhive's ideal firm profile in partnership with the M&A team, and score and prioritise the market against it
Build and maintain the data infrastructure (firm databases, enrichment, intent signals) that keeps targeting sharp as the strategy evolves
Demand Generation Strategy
Own the end-to-end B2B demand generation strategy: from first touch with a firm owner to a qualified conversation with our M&A team
Build a scalable, repeatable playbook for generating deal flow across practice areas and geographies
Define the channel mix, budget allocation, and KPIs that drive qualified pipeline at pace
Multi-Channel Campaigns
Design and run account-based campaigns targeting firm owners and attorneys across paid, outbound, email, and social
Lead paid campaigns built for a professional B2B audience, testing and scaling what works
Own Lawhive's presence across the legal community: legal industry events, bar associations, conferences, and the spaces where lawyers talk about the future of their firms
Content & Positioning
Develop the content strategy that positions Lawhive as the most compelling path for firm owners: succession and exit planning, what AI means for their practice, and what joining the network looks like
Build email and nurture programmes that warm long-cycle prospects until they're ready for a conversation
Partner with Head of Social Media on organic social as an awareness and credibility channel with the legal community
Analytics & Attribution
Own the data: build the reporting infrastructure that gives clear visibility into pipeline generated, cost per qualified opportunity, conversion through the funnel, and contribution to completed acquisitions
Use insight to inform targeting, messaging, and where the M&A team spends its time
Sales, SDR & M&A Enablement
Partner with SDR and M&A teams on lead handoff quality, pipeline attribution, and shared deal flow targets
Build the outbound assets that help SDRs open doors with target firms: email cadences, call scripts, and objection handling guides
Create the materials that power acquisition conversations: pitch decks, one-pagers, battlecards, and deal narratives
What You'll Bring
Strong track record in B2B SaaS demand generation, growth, or deal origination
Demonstrated experience building and scaling demand gen programmes that generated measurable qualified pipeline or revenue
Highly quantitative approach: you build segmentation models, score markets, and make decisions from data, not assumptions
Deep expertise across ABM, outbound, paid channels, email/CRM, and event marketing
Experience marketing to business owners, professionals, or other high-consideration B2B audiences with long decision cycles
Proven experience working hand-in-hand with sales, SDR, or corporate development teams: you understand lead handoff, pipeline attribution, and how to make the deal team more effective
Comfortable operating in a fast-moving, high-growth environment where the playbook doesn't always exist yet
Bonus Points
Experience generating deal flow for M&A, roll-ups, franchising, or partner recruitment models
Background in legal, professional services, or marketplace businesses
Experience at an AI-native or AI-first startup
Exposure to the US legal market
Interview Process
Introductory call with our Talent team
1:1 with our CEO/Co-founder
Cross-functional interview with our MD North America and Head of Brand
Values interview with one of our Founders
🎉 We offer!
Benefits
🩺 Healthcare benefits: 'Premium' plan with 100% employee cover and 50% dependent cover
✈️ Vacation: 20 days + 11 Federal holidays + 1 day of Birthday leave
💰 401k: Matching contribution up to 2% of salary
💰 Equity: Options in Lawhive LTD
Diversity at Lawhive
At Lawhive we know that diversity of thought is critical to delivering outlier outcomes. As such, we’re always working hard to ensure we build a diverse, inclusive team. We’re not yet where we want to be but as we scale we’ll only ever increase the focus we apply to this.