Senior Manager, Demand Generation & Marketing Operations

Role responsibilities

The Senior Manager will develop and execute the lead generation strategy across multiple channels and manage the marketing technology stack. This role involves transitioning martech execution in-house and optimizing campaigns to drive qualified pipeline.

Requirements

Candidates should have 6+ years of experience in demand generation or marketing operations with hands-on execution. A bachelor's degree in marketing, business, or a related field is required, along with expertise in marketing automation and CRM tools.

Key skills

Demand Generation, Marketing Operations, Marketing Automation, CRM, Lead Generation, Analytics, Data Management, Campaign Optimization, A/B Testing, Cross-Functional Collaboration, Team Leadership, B2B Marketing, Martech Stack, Email Marketing, Account-Based Marketing, Sales Alignment

Keywords

Demand Generation, Marketing Operations, Marketing Automation, CRM, Lead Generation, Analytics, Data Management, Campaign Optimization, A/B Testing, Cross-Functional Collaboration, B2B Marketing, Martech Stack, Email Marketing, Account-Based Marketing, Sales Alignment, HubSpot, Marketo, Pardot, Salesforce, 6sense, Demandbase, ZoomInfo, Clearbit, CAN-SPAM, GDPR, CCPA