Marketing Manager, 1:1 Practice

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The 1:1 Practice job family encompasses targeted marketing campaign execution from planning, through execution, to performance tracking. These roles are responsible for partnering with internal business units/channels and Marketing experts across the organization to create and execute world class marketing strategies, plans and campaigns that drive shareholder value and increase customer loyalty. As key business partners, 1:1 marketers act as consultants on all aspects of 1:1 marketing, influencing the marketing strategy, as well as ensuring that marketing programs are delivered flawlessly, leveraging data and insights, with the best customer experience. Roles in this job family include a range of capabilities for developing, executing and managing communications across Marketing, in support of business objectives and in alignment with the TD brand.​​

Key practice areas for this job family include but are not limited to the following: creating consumer insights, monitoring trends, building marketing plans, developing/executing integrated marketing campaigns, campaign management, agency collaboration, management of the marketing budget and measuring/optimizing results.​

1:1 marketing tactics and channels include but are not limited to the following: Email, Direct Mail, Advice Prompts (EasyWeb/Mobile/Branch/Phone), Statement Messages/Inserts, OBTM, Leads, IVR. Practitioners utilize owned channels within branch, contact centre, ATM, mobile, public and secure site as well as paid channels.​​

The Marketing job family is considered a specialized professional practice that requires a thorough understanding of the businesses supported and broader organization/operating model, Marketing Campaign Ecosystem, formal or advanced education, highly specialized knowledge and/or relevant experience.​

Job Description

Reporting to the Senior Group Marketing Manager, 1:1 Practice, this role is dedicated to supporting Credit Cards 1:1 marketing programs and campaigns. The successful candidate will be responsible for leading the strategy, design, execution, optimization, and evolution of personalized 1:1 marketing campaigns, customer journeys, and programs that drive measurable business results while delivering exceptional customer experiences and supporting business strategies.

As a knowledgeable 1:1 marketing professional, this role acts as a strategic consultant and thought leader, providing expertise on audience strategy, personalization, testing and optimization frameworks, customer journey design, and marketing best practices. The successful candidate will leverage customer insights, data, analytics, and marketing technology capabilities to influence business decisions, drive innovation, and deliver high-impact 1:1 marketing programs.

Customer

• Lead the strategy, design, execution, and optimization of complex 1:1 marketing programs, campaigns, and customer journeys that drive business and customer outcomes.

• Partner with Marketing Planning, Delivery, Channel, Analytics, Technology, and Vendor teams in the development and execution of best-in-class 1:1 marketing strategies and programs.

• Participate in quarterly and annual planning activities, providing 1:1 marketing expertise, recommendations, and insights to support business objectives.

• Leverage customer insights, behavioural data, campaign performance results, and market trends to identify opportunities for optimization, personalization, and improved business outcomes.

• Understand the role of different 1:1 channels, personalization capabilities, audience strategies, and testing approaches and use this expertise to influence program design and marketing strategy.

• Lead the flawless execution of programs and tactical plans, partnering with internal and vendor stakeholders while driving go/no-go decision making, execution readiness, and issue resolution.

• Utilize marketing technology and customer engagement platforms to execute, measure, optimize, and evolve 1:1 marketing campaigns and customer journeys.

• Work with Marketing Planning, business, analytics, channel, and delivery partners to develop data-driven marketing strategies, testing plans, and optimization opportunities.

• Evaluate program effectiveness through ongoing measurement, analysis, and post-implementation reviews, developing recommendations and incorporating learnings into future initiatives.

• Influence stakeholders and navigate complex challenges by proactively identifying risks, dependencies, opportunities, and solutions.

• Ensure ongoing communication and alignment with stakeholders regarding progress, results, risks, and key decisions.

• Adhere to approved marketing processes and procedures to manage projects effectively and deliver against business objectives.

• Maintain appropriate project documentation, records, and status reporting to support governance and decision making.

 Shareholder

• Prioritize and manage workload to meet business objectives, service level requirements, and operational commitments.

• Ensure programs, policies, and practices are effectively managed, aligned with business priorities, and compliant with internal and external requirements.

• Lead analysis of campaign, program, and business performance to identify trends, generate strategic insights, and develop recommendations that improve business outcomes.

• Monitor operational effectiveness and identify opportunities to improve efficiency, scalability, and overall marketing performance.

• Lead continuous improvement initiatives that enhance campaign effectiveness, customer experience, and operational excellence.

• Adhere to enterprise frameworks, methodologies, and governance practices applicable to the business area.

• Protect the interests of the organization by identifying and managing risks and ensuring the prompt resolution of escalated or high-risk issues.

• Maintain a culture of risk management and control supported by effective processes and aligned with risk appetite.

• Lead or facilitate remediation activities related to performance, governance, risk, or control issues.

• Act as a subject matter expert on complex initiatives, providing thought leadership, strategic guidance, and risk considerations to business partners and stakeholders.

• Influence and align cross-functional stakeholders on complex initiatives, balancing customer experience, business objectives, operational requirements, and risk considerations.

• Actively manage relationships across business lines, corporate functions, and control partners to ensure successful business outcomes and alignment with enterprise objectives.

• Keep abreast of emerging industry trends, marketing technologies, customer engagement practices, and regulatory requirements, assessing potential impacts and opportunities.

• Help shape the evolution of 1:1 marketing capabilities, including personalization, customer journey management, testing practices, measurement frameworks, and marketing technology adoption.

Team

• Participate fully as a member of the team, supporting a positive work environment that promotes service excellence, collaboration, innovation, and continuous improvement.

• Serve as a senior subject matter expert in 1:1 marketing, providing guidance and best practices on campaign strategy, audience targeting, personalization, testing approaches, customer journeys, and marketing effectiveness.

• Provide thought leadership and industry knowledge, actively sharing expertise and best practices across the team, business unit, and broader marketing organization.

• Keep current on emerging trends, developments, marketing technologies, and industry best practices while continuously expanding business and professional knowledge.

• Participate in personal performance management and development activities, including coaching, mentorship, and ongoing skills development.

• Keep stakeholders informed of project status, progress, risks, key decisions, and other relevant information related to day-to-day activities.

• Contribute to the development of team skills and capabilities through mentorship, coaching, knowledge sharing, and the promotion of best practices.

• Lead and influence cross-functional working teams and build strong relationships with internal and external business partners to successfully deliver complex initiatives and achieve shared business outcomes.

• Foster a culture of continuous learning, innovation, inclusion, and knowledge sharing by introducing new ideas, emerging trends, and best practices.

• Contribute to a fair, positive, and equitable environment that supports a diverse workforce

 Job Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required

• 5+ years of progressive experience in marketing, direct marketing, customer journey management, CRM, campaign management, or related disciplines

• Self-motivated with strong organizational, communication, stakeholder management, and consulting skills, with the ability to manage multiple priorities in a complex and fast-paced environment

• Strong knowledge of marketing principles and disciplines, strategy development, customer engagement, consulting practices, and the lines of business and customer segments supported

• Demonstrated experience developing and leading data-driven, customer-centric marketing programs across multiple channels

• Proven ability to leverage customer insights, analytics, testing strategies, and campaign performance results to influence recommendations and improve business outcomes

• Experience leading complex cross-functional initiatives and influencing decisions across a matrixed organization

• Strong understanding of marketing technology platforms, customer engagement solutions, personalization capabilities, and campaign execution processes

• Strong strategic thinking, analytical, problem-solving, communication, and project management skills, with the ability to translate insights into actionable business recommendations

• Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, and Teams

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet