Marketing Specialist
Job Family:
Communications
Travel Required:
Clearance Required:
What You Will Do:
We are looking for a Marketing Specialist to support scientific communications and outreach initiatives for NIH Office of the Director (OD). This position is a full-time role located in Bethesda, MD.
- Establish and develop relationships with key stakeholders and public affairs personnel of specialized advocacy groups.
- Establish and maintain cooperative relationships with members of the press and external stakeholders.
- Coordinate with other program offices to create outreach and engagement plans.
- Plan for conferences and continuously seek areas of improvement for the program.
- Identify opportunities for program leadership to engage with external organizations through speaking opportunities, workshops, and leadership meetings.
- Develop communication strategies and plans aligned with program objectives, including messaging, audiences, and channels.
- Research and write strategic communication plans to disseminate scientific research information to key audiences.
- Prepare written and electronic communications such as press releases, newsletters, web content, and scripts.
- Develop scientific and technical materials including talking points, FAQs, and educational content for various platforms.
- Conduct media and content analysis across social media, news sites, and scientific literature; report findings.
- Monitor effectiveness of media campaigns and analyze survey or analytics data to assess performance.
- Maintain and update social media and web platforms, including content management and performance reporting.
- Monitor press coverage and respond to media inquiries, supporting press releases and communications efforts.
- Attend meetings, workshops, and conferences to stay informed on scientific and policy developments.
- Represent the program at conferences and public engagements, including coordination of exhibits and outreach efforts.
- Incumbent capture, no other candidates were considered due to incumbent candidate identified. They meet the labor category requirements provided by the customer.
What You Will Need:
- Bachelor’s degree in communications or a related field.
- Minimum of TWO (2) years of experience with developing and executing communication strategies and scientific/technical writing.
- Proficiency in creating diverse communication products (e.g., press releases, web content, multimedia scripts).
- Ability to analyze media, scientific literature, and data to inform communication strategies.
- Experience managing social media platforms, website content, and digital analytics.
- Familiarity with web hosting and digital content management tools.
- Must be able to obtain and maintain a Federal or DoD “public trust”; candidates must receive approved adjudication prior to onboarding with Guidehouse. Candidates with an active public trust or suitability are preferred.
- Incumbent capture – no other candidates were considered due to an identified incumbent who meets the labor category requirements provided by the customer
What Would Be Nice To Have:
- Experience supporting scientific or public health communication initiatives.
- Knowledge of media relations and stakeholder engagement strategies.
- Experience with visual media design, including graphics, photography, or multimedia content creation.
- Strong written and verbal communication skills, including technical and scientific writing.
- Familiarity with analytics tools and statistical analysis methods.
- Exposure to MATLAB or other technical software tools.
- Experience working in a federal or government-supported environment.
What We Offer:
Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.
Benefits include:
Medical, Rx, Dental & Vision Insurance
Personal and Family Sick Time & Company Paid Holidays
Parental Leave
401(k) Retirement Plan
Group Term Life and Travel Assistance
Voluntary Life and AD&D Insurance
Health Savings Account, Health Care & Dependent Care Flexible Spending Accounts
Transit and Parking Commuter Benefits
Short-Term & Long-Term Disability
Tuition Reimbursement, Personal Development, Certifications & Learning Opportunities
Employee Referral Program
Corporate Sponsored Events & Community Outreach
Care.com annual membership
Employee Assistance Program
Supplemental Benefits via Corestream (Critical Care, Hospital Indemnity, Accident Insurance, Legal Assistance and ID theft protection, etc.)
Position may be eligible for a discretionary variable incentive bonus
About Guidehouse
Guidehouse is an Equal Opportunity Employer–Protected Veterans, Individuals with Disabilities or any other basis protected by law, ordinance, or regulation.
Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco.
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