This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr Digital Content Specialist based in the United States.
This role sits at the intersection of digital storytelling, performance marketing, and conversion optimization, shaping how audiences engage with high-impact campaigns across the full customer journey. You will translate marketing strategy and product messaging into compelling digital experiences designed to drive measurable engagement, lead generation, and pipeline growth. Operating within a cross-functional environment, you will collaborate closely with growth marketing, product marketing, communications, and creative partners to build and optimize landing pages, campaign assets, and nurture journeys. The role is highly data-driven, requiring a strong balance of creative content development and analytical performance tracking. You will play a key role in improving conversion rates through testing, experimentation, and customer journey optimization. This position is fully remote and supports a fast-moving, insight-led marketing organization focused on continuous improvement and measurable impact.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr Digital Content Specialist based in the United States.
This role sits at the intersection of digital storytelling, performance marketing, and conversion optimization, shaping how audiences engage with high-impact campaigns across the full customer journey. You will translate marketing strategy and product messaging into compelling digital experiences designed to drive measurable engagement, lead generation, and pipeline growth. Operating within a cross-functional environment, you will collaborate closely with growth marketing, product marketing, communications, and creative partners to build and optimize landing pages, campaign assets, and nurture journeys. The role is highly data-driven, requiring a strong balance of creative content development and analytical performance tracking. You will play a key role in improving conversion rates through testing, experimentation, and customer journey optimization. This position is fully remote and supports a fast-moving, insight-led marketing organization focused on continuous improvement and measurable impact.
Accountabilities:
- Develop and execute content-to-conversion strategies aligned with campaign priorities, buyer journeys, and growth marketing objectives.
- Translate product messaging and campaign strategies into high-performing digital experiences, including landing pages, emails, and nurture content.
- Own the creation and optimization of campaign assets across digital channels to improve engagement and conversion outcomes.
- Partner with growth marketing teams to support integrated campaign execution and ensure consistent messaging across touchpoints.
- Support website and landing page optimization initiatives focused on CRO, lead capture, and user experience improvements.
- Conduct A/B testing and performance experiments to identify opportunities for improving conversion rates and engagement.
- Analyze digital content performance using analytics tools and provide actionable insights to improve campaign effectiveness.
- Collaborate with product marketing, communications, and creative teams to ensure alignment across messaging and digital execution.
- Contribute to scalable content operations and best practices for digital marketing execution across the organization.
- Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field.
- 5–8+ years of experience in digital content strategy, content marketing, digital marketing, or conversion optimization roles.
- Strong experience developing digital assets such as landing pages, campaign content, nurture journeys, and conversion-focused experiences.
- Hands-on experience with CMS platforms, marketing automation tools, website optimization tools, and analytics platforms.
- Strong understanding of CRO principles, SEO fundamentals, customer journey mapping, and digital engagement strategies.
- Proven ability to analyze performance data and translate insights into content and conversion improvements.
- Excellent writing, editing, and content strategy skills with a strong focus on clarity and engagement.
- Experience working in cross-functional marketing environments with creative, product, and growth teams.
- Strong analytical mindset with attention to detail and a results-driven approach.
- Healthcare, diagnostics, biotech, or life sciences experience is a strong plus.
- Competitive salary aligned with experience and market standards.
- Fully remote work environment.
- Comprehensive health, dental, and vision insurance coverage.
- Paid time off and holiday benefits.
- Opportunities to work on high-impact, data-driven marketing initiatives.
- Exposure to cross-functional collaboration across growth, product, and communications teams.
- Professional development and growth opportunities within a performance-focused marketing organization.
- Flexible work structure supporting work-life balance.