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Vice President of Sales
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Vice President of Sales
Madison, WI
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Sales
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Job Type
Full-time
Description
The Vice President of Sales provides strategic leadership for enterprise sales initiatives, independent and assisted living occupancy growth, lead conversion, and resident engagement across the Illuminus organization. This executive leader is responsible for developing and executing sales strategies that strengthen census performance, improve conversion outcomes, and position Illuminus communities for long-term growth and success.Working collaboratively with operations, marketing, and executive leadership teams, the Vice President of Sales leads organizational sales initiatives, develops high-performing sales teams, and implements systems and processes that enhance resident experience, accountability, and performance.This role serves as a key strategic partner in advancing organizational growth objectives and ensuring a consistent, relationship-centered sales culture across all communities.This position may be based in Madison or Milwaukee areas.Why Join IlluminusIlluminus is a mission-driven organization dedicated to serving older adults through compassionate care, meaningful relationships, and innovative services. The Vice President of Sales will have the opportunity to help shape the future growth of a respected senior living organization committed to excellence, culture, and resident experience.This role has the opportunity to:Influence enterprise occupancy and growth strategyLead and develop high-performing sales teamsCollaborate with a mission-centered executive leadership teamDrive meaningful impact for residents, families, and team membersHelp modernize and strengthen sales systems and resident engagement practices across multiple communities
Requirements
Bachelor’s degree in Business, Marketing, Communications, Healthcare Administration, or related field required.Master’s degree preferred.Minimum of seven to ten years of progressive sales leadership experience required.Experience within senior living, healthcare, hospitality, or multi-site service organizations strongly preferred.Strong strategic thinking and executive leadership capabilities.Excellent written, verbal, and interpersonal communication skills.Strong analytical and problem-solving abilities.Ability to lead cross-functional collaboration and organizational initiatives.Proficiency in CRM systems, sales analytics tools, and performance reporting platforms.Ability to balance strategic leadership with operational execution.Demonstrated ability to build relationships and influence across all levels of the organization.Strong coaching and team development skills.Commitment to the mission, values, and culture of Illuminus.Demonstrated success in:Occupancy and census growthLead generation and conversion strategySales systems and CRM managementTeam leadership and developmentMulti-site sales operationsStrategic planning and executionData-driven decision makingResident experience initiativesBenefitsHealth (free primary care), Dental, & Vision InsuranceFlexible Spending Account (Medical and Dependent Care)401(k) with Company MatchFinancial and Retirement Planning at No ChargeBasic Life Insurance & AD&D - Company PaidShort and Long Term Disability - Company PaidVoluntary Ancillary CoverageEmployee Assistance ProgramEmployee Referral Bonus Program.
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