Brand Strategist

Skip to main content Brand Strategist Meta Seattle, WA Apply Join or sign in to find your next job Join to apply for the Brand Strategist role at Meta Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Brand Strategist Meta Seattle, WA 1 day ago 26 applicants See who Meta has hired for this role Apply Join or sign in to find your next job Join to apply for the Brand Strategist role at Meta Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Save Report this job Meta provided pay range This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $152,000.00/yr - $213,000.00/yr Global Business Marketing is looking for a Brand Strategist to join the Brand, Naming & Governance team. This strategist will specialize in architecture, naming, brand identity and brand governance and support the Meta company brand and the apps (Facebook, Instagram, Messenger, WhatsApp, etc.) for business audiences. The strategist will own projects and assume leadership roles to mentor team members, influence leadership thinking, and move partners to action. A successful candidate has experience in brand strategy and is collaborative, creative, and analytical and can help connect brands, people, and businesses in a more meaningful way. It is critical that this person is able to unify and lead teams around a strategic north star in a highly cross-functional environment.To be successful at Meta takes analytical rigor, solid and applied understanding of foundational brand strategies including naming, brand architecture, brand research, and product knowledge. This person will both ask and answer different and difficult questions, inspire and support product teams, marketing managers, evaluate the work of others, learn and adapt quickly. They will need to have passion for Meta's mission and an understanding of the brand's challenges and opportunities and a passion for naming and brand governance.Brand Strategist Responsibilities:Develop global B2B brand strategy including naming, brand architecture, brand identity and brand governanceDevelop nomenclature systems for our products and recommendations on how to streamline our namingDevelop POVs on how to brand our products, programs and eventsLead brand strategy workshops including brand positioningCollaborate with Corporate...