Senior Manager, Marketing Technology & Analytics
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Marketing Technology & Analytics based in United States.
This role is designed for a senior marketing analytics leader who can build the data foundation behind performance-driven growth strategies.
You will establish scalable marketing technology and measurement frameworks that enable smarter decisions across multiple business areas.
The position combines analytics expertise, marketing operations, and strategic partnership with business and technical stakeholders.
You will lead initiatives around attribution, reporting, forecasting, and optimization to improve marketing effectiveness.
This opportunity offers the chance to shape a centralized analytics function within a rapidly evolving technology-driven environment.
You will serve as a key connection point between marketing, data teams, and leadership while helping define the future of growth measurement.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Marketing Technology & Analytics based in United States.
This role is designed for a senior marketing analytics leader who can build the data foundation behind performance-driven growth strategies.
You will establish scalable marketing technology and measurement frameworks that enable smarter decisions across multiple business areas.
The position combines analytics expertise, marketing operations, and strategic partnership with business and technical stakeholders.
You will lead initiatives around attribution, reporting, forecasting, and optimization to improve marketing effectiveness.
This opportunity offers the chance to shape a centralized analytics function within a rapidly evolving technology-driven environment.
You will serve as a key connection point between marketing, data teams, and leadership while helping define the future of growth measurement.
Accountabilities:
- Design, build, and manage a centralized marketing data ecosystem using cloud data warehouse technologies, data modeling tools, ingestion platforms, and business intelligence solutions.
- Develop and maintain enterprise marketing KPIs, including customer acquisition cost, return on ad spend (ROAS), conversion metrics, lifetime value, attribution models, and revenue performance indicators.
- Ensure accurate tracking and measurement across paid and owned marketing channels through governance of pixels, server-side tracking, conversion APIs, tag management, and offline conversion integrations.
- Create reporting frameworks and self-service dashboards that enable marketing teams to monitor performance and make data-driven decisions.
- Partner with marketing leadership to develop forecasts, performance targets, budget scenarios, and investment recommendations.
- Lead measurement initiatives such as incrementality testing, lift studies, geographic testing, and A/B experimentation programs.
- Identify data quality challenges and establish governance processes to improve reporting accuracy, consistency, and reliability.
- Translate complex analytical insights into clear recommendations for both technical teams and executive stakeholders.
- Collaborate with data engineering, finance, and marketing teams to align reporting standards and performance measurement strategies.
- Help establish and scale marketing analytics capabilities while contributing to future team growth and leadership opportunities.
- 5+ years of experience in marketing analytics, marketing operations, performance measurement, or related fields.
- Proven experience owning and managing cloud data warehouse environments such as Snowflake.
- Strong hands-on experience with dbt and modern data modeling practices.
- Advanced SQL skills with the ability to analyze complex datasets and build reliable reporting solutions.
- Deep understanding of paid search, paid social, affiliate marketing, attribution strategies, and conversion tracking methodologies.
- Experience integrating data from advertising platforms, analytics tools, CRM systems, and marketing technology platforms.
- Experience using Python for analytics is highly desirable.
- Familiarity with BI platforms such as Looker, LookML, or similar reporting tools is preferred.
- Ability to communicate analytical concepts clearly to executive stakeholders and non-technical audiences.
- Experience supporting multiple brands, business units, or product lines is a plus.
- Background in insurance, financial services, fintech, or other regulated industries is advantageous.
- Strong strategic thinking, problem-solving skills, and the ability to operate effectively in a fast-changing environment.
- Competitive compensation package including a base salary range of $140,000–$150,000 plus performance bonus opportunities.
- Full-time permanent remote position for candidates located in the United States.
- Employee ownership program allowing eligible employees to share in company growth.
- Comprehensive medical, dental, and vision insurance coverage.
- 401(k) plan with company matching contributions.
- Health Savings Account (HSA) and additional voluntary insurance options.
- Life and AD&D insurance coverage.
- Paid time off programs and company-paid holidays.
- Work-from-home reimbursement support.
- Professional development opportunities and career growth initiatives.
- Digital health and wellness resources.
- Employee assistance program and financial support resources.
- Employee discounts and referral programs.
Requirements:
Benefits: