Manager, Audience & Data Strategy

Role responsibilities

Support the development and execution of audience strategies across multiple lines of business. Collaborate with internal teams to develop data-informed audience strategies that guide impactful media activations.

Requirements

Candidates should have 4-6 years of experience in media, audience strategy, or marketing analytics, ideally in an agency environment. Proficiency with audience insights platforms and strong analytical skills are essential.

Key skills

Audience Insights, Data Analysis, Media Strategy, Marketing Analytics, Data Interpretation, Segmentation, Collaboration, Communication, Detail-Oriented, Organizational Skills, Cross-Functional Teamwork, Data Science, Digital Marketing, Audience Targeting, Storytelling

Keywords

Audience Strategy, Data Analysis, Media Planning, Marketing, CRM, Digital Marketing, Nielsen, MRI, GWI, Segmentation, Data Science, Analytics, E-commerce, Gaming, Technology, Content Activation, Shopper Marketing