Marketing & Strategic Alliances Coordinator - BRP Experiences

Position Description Marketing & Strategic Alliances Coordinator - BRP Experiences Global Location Canada, Montreal-Downtown Hiring Manager email gisele.ayas@brp.com Recruiter email alicia.raymondallaire@brp.com Apply Now BRP Experiences create unforgettable rides that move, connect, and transform you. With more than 225+ worldwide destinations operated by trusted outfitters, an established presence across 14 countries, and over 2 million rides completed, BRP Experiences makes exploration easy and memorable for riders of all levels. Whether on road, water, land, or snow, our experiences are designed to deliver memories that last a lifetime, powered by industry-leading BRP vehicles.BRP Experiences is BRP’s newly created experience brand. It is BRP’s collection of exclusive experiences, operated by certified outfitters. Its mission is to make the experience of our products accessible to all by offering the ultimate experience of our vehicles for potential buyers or adventurers. This division of BRP is an opportunity for the company to increase accessibility to our products by reaching new entrants with a non-product-oriented mindset, focusing first and foremost on customer experience. YOU'LL HAVE THE OPPORTUNITY TO:Based in Montreal, the Coordinator will report jointly to the Lead, Digital Strategy and the Business Lead, International. The role will support the development of strategic partnerships while contributing to the management and continuous improvement of BRP Experiences’ website and broader digital initiatives.Strategic Alliances ResponsibilitiesSupport the development and management of relationships with existing partners while identifying new alliance opportunities that bring value to the BRP Experiences networkHelp ensure partnership agreements, associated rights, and deliverables are executed successfullyCollaborate with partners to create onboarding resources and support materials for the operations teamPrepare engagement reports and analyze partnership performance metrics to measure success and identify opportunitiesWork closely with the operations team to identify and develop new alliance opportunitiesAct as a cross-functional connector by identifying opportunities and synergies across operations, digital, data, customer experience, and B2B partner experience initiativesDigital ResponsibilitiesCoordinate and facilitate adventure content uploads and monitoring across digital platforms, ensuring operator content respects brand and platform standardsSupport the Digital Experience Lead with website and platform research, analysis, benchmarking, and optimization initiatives focused on user experience and conversionContribute to content production planning and digital sprint execution while coordinating with external digital agencies and internal stakeholdersCoordinate with internal partners to ensure high digital standards across UX/UI, SEO, technical, and content initiativesCreate and manage web content, including landing page creation, copywriting, asset management, and content structure organization within CMS platformsSupport CRM and paid media initiatives through landing page creation and digital content supportHelp monitor website and digital marketing performance, providing insights and recommendations to support optimization effortsSupport QA and UAT validation for digital initiatives and optimization-related Jira tickets TIME ALLOCATION50% Strategic Alliances50% DigitalYOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:Bachelor’s degree in Marketing, Business Administration, Operations, or a related fieldExperience in partnerships, digital marketing, or related marketing rolesGood understanding of digital ecosystem managementBilingual in French and EnglishExperience with digital and collaboration tools such as Google Workspace, Airtable, Jira, and Contentful or similar CMS platformsExperience creating and managing web content with a good understanding of website UX...