Client Marketing Manager (Media Specialism)

A. About the Agency 
We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do. 
Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence. 

B. Role overview 
We are looking for an ambitious and commercially-minded Client Marketing Manager for our Syndey office with a strong media specialism to develop and deploy integrated B2B marketing programmes for global clients. 

Acting as a trusted client advisor, you will sit at the intersection of client marketing, media strategy and activation - owning the planning, execution and optimisation of multi-channel campaigns, with a particular focus on media-led growth, demand generation and audience engagement. 

This role is ideal for someone who combines strong client management with hands-on media expertise, particularly across digital, paid and content syndication channels. 

C. Key responsibilities 

1. Client marketing & programme leadership 

• Lead the planning, direction and execution of integrated client marketing programmes
• Act as a strategic advisor to clients, translating business objectives into effective go-to-market and campaign strategies
• Own end-to-end programme delivery, including timelines, performance tracking and commercial management
• Lead client meetings, briefings and workshops, ensuring clear alignment on objectives and outcomes
• Build strong senior stakeholder relationships to drive account growth and retention

2. Media strategy & activation (core specialism) 

• Develop and execute integrated media strategies across paid, owned and earned channels
• Plan and manage campaigns across key platforms (e.g. paid social, programmatic, search, premium publishers)
• Allocate and optimise media budgets to maximise performance, engagement and ROI
• Analyse campaign and creative performance and provide clear recommendations to improve outcomes
• Stay ahead of media trends, platform changes and emerging opportunities

3. Content syndication & publisher management 

• Own the identification, briefing and management of content syndication vendors and premium media partners
• Develop clear, insight-led briefs to publishers to drive high-quality demand and lead generation
• Leverage publisher relationships and industry networks to unlock high-value audience access and opportunities
• Evaluate partner performance, optimising channel mix based on lead quality, engagement and conversion
• Ensure strong alignment between content, audience targeting and media placement

4. Cross-functional collaboration 

• Work closely with strategy, content, creative and sales activation teams to deliver cohesive, integrated campaigns
• Ensure media plans align to broader ABM, demand generation and pipeline objectives
• Collaborate with internal and external teams to bring media-led ideas to life in a compelling, customer-centric way

5. Performance & commercial management 

• Track and report on programme performance, KPIs and ROI
• Lead account reviews, value measurement and optimisation planning
• Support commercial forecasting, programme estimating and pipeline tracking
• Identify opportunities for account growth through media innovation and performance improvements
  
  

D. Skills & experience 

• 4–7+ years’ experience in B2B marketing, media, or integrated agency roles
• Strong experience across digital media channels (paid social, programmatic, search, content syndication)
• Proven ability to plan, execute and optimise media campaigns
• Experience working with content syndication vendors and premium publishers
• Strong client-facing and stakeholder management skills
• Commercial mindset with ability to link media performance to business outcomes
• Analytical skills with experience interpreting campaign data and KPIs
• Excellent communication and presentation skills

E. Nice to have 

• ABM experience
• Familiarity with intent data and audience platforms (e.g. Bombora, 6Sense)
• Experience working closely with sales teams or revenue functions

 
F. What success looks like 

• Media strategies clearly drive pipeline, engagement and commercial outcomes
• Strong relationships built with clients, publishers and partners
• Campaigns consistently optimised to improve performance and ROI
• High-quality demand generated through effective media and content syndication execution

G. Benefits & Perks 

• 20 days annual leave, which increases by 1 day for every year with us (up to 25 days)
• Flexi-health benefits
• Agile working arrangement (2 days on site)
• Birthday celebration and day off
• Medical and vaccine/booster leave
• Dedicated learning and development program for every member of staff
• Company Culture Committee covering wellness, D&I, CSR and social – lots of initiatives.
• Team events (get together and enjoy with the team) and stuff to get involved with!
• Working with a young, vibrant team in a globally renowned co-working environment