Director, Marketing Operations
Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
Location: This is a hybrid role, with an onsite presence of 3 days per week at our NYC or Bethesda office.
Reports To: Head of Marketing Transformation & Operations
Role Purpose:
The Director of Marketing Operations is responsible for architecting GEICO's marketing operating system - the connective tissue that turns marketing strategy into measurable results at scale. This leader leads and implements the operational backbone that enables speed, quality, and impact across all marketing functions.
Operating at the intersection of strategy and execution, this role is deeply involved in making the day-to-day system work at GEICO. The position owns the operational foundation that ensures marketing programs and teams run smoothly: contract management, governance controls, workflow discipline, stakeholder alignment, and the systems that turn strategy into consistent delivery.
This leader ensures operating models are clear and consistently applied, while managing organizational change with minimal disruption during onboarding, transitions, and transformation initiatives. The role drives broader operations community excellence through scalable best practices, automation, AI integration, and streamlined processes that manage increasing complexity more effectively.
What You'll Own:
Operational Excellence & Delivery
Embed operational rigor across all workflows, controls, and reporting
Be the go-to escalation point for complex delivery or governance issues with swift resolution and minimal disruption
Design staffing models that map marketing talent efficiently across all workstreams
Connect the dots between strategy, funding, execution, and performance through clear processes and workflows
Eliminate funding friction - streamline how marketing work gets approved and activated
Cross-Functional Partnership & Influence
Build trusted relationships across the GEICO teams - essential for creating a system that actually works organization-wide
Create buy-in and consensus with teams outside your direct control
Design transparent communication so all teams stay clear on marketing ops progress with the right level of detail for each audience
Risk, Governance & Financial Stewardship
Primary marketing partner to Finance, Legal, Compliance, and Risk teams
Balance innovation with control- enable speed while maintaining operational integrity
Establish governance frameworks that ensure regulatory adherence, audit readiness, and risk mitigation
Drive automation to reduce manual effort, errors, and duplication
Ensure marketing investments scale without introducing operational, regulatory, or reputational risk
Partner & Scope Leadership
Lead partner strategy (alongside legal and supplier management) across supplier selection, negotiations, renewals, and compliance
Design scope processes within marketing that start with clear briefs and deliver trackable, measurable outcomes
Ensure compliance while supporting strategic sourcing and competitive RFPs
Single threaded leader for agency and supply management
Performance & Operational Excellence
Evolve supplier performance through KPIs, scorecards, and regular business reviews
Drive continuous improvement through process enhancements and cost-saving initiatives
Resolve performance issues quickly with structured corrective action plans
What Success Looks Like:
A clearly defined and understood marketing operating system that teams can easily navigate and use
Increased operational clarity—teams understand how work gets done, where decisions happen, and how tools connect
Measurable improvements in efficiency (speed, reduced friction) and effectiveness (quality, impact of output)
Strong adoption of the MOS across teams and agency partners
Marketing leaders can clearly articulate how the system enables better business outcomes
The MOS acts as a multiplier on marketing engagement, performance, and scalability
Who You Are:
Core Traits
A system level thinker with strong creative intuition
Comfortable operating in ambiguity and shaping what doesn’t yet exist
Fluent in both business strategy and technical possibility
Experience & Skills:
10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles
Proven experience designing complex systems across tools and partners
Proven ability to design, embed and govern operational processes at scale, including tool adoption and change management programs
Strong understanding of modern MarTech, creative tools, automation, and AI enabled platforms
Ability to influence without direct ownership
Clear communicator who can translate between executives, technologists, creatives, and vendors
Comfortable making decisions in ambiguous, multi-stakeholder environments with competing priorities
Calm executive presence; able to operate confidently at senior client and leadership levels
#LI-AN1
Annual Salary
$146,575.00 - $229,600.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
The GEICO Pledge:
Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers: Personalized development programs, mentorship, and certification assistance.
Great Culture: Inclusive and collaborative culture rooted in shared success.
Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.