About Sarvam
Sarvam is building the bedrock of Sovereign AI for India. The company is developing India’s full-stack sovereign AI platform, building across research, models, infrastructure and applications with a singular focus on making AI genuinely work for India. Sarvam works with leading enterprises and public institutions and is backed by Lightspeed, Peak XV, and Khosla Ventures. Sarvam partners with India’s leading brands, including Tata Capital, SBI Life, CRED, IDFC, and LIC.
About the Role
The Senior Manager, Growth Marketing (Performance) owns the paid and conversion side of growth - getting more of the right people to try Sarvam, activate, and convert, efficiently and at scale. This role owns paid acquisition, conversion-rate optimisation, lifecycle, and the experimentation that turns spend into signups, usage, and revenue. The mandate is measurable: drive efficient, compounding growth where every rupee and experiment is accountable to outcomes. This person works closely with Product, Sales, and Analytics to move users through the funnel - from paid acquisition through activation, retention, and expansion. They own the performance channels and the conversion levers, and partner with the Organic counterpart on shared funnel, experimentation, and analytics.
What You’ll Do
PLG funnel conversion. Own conversion across the developer journey: signup → first successful API call → habitual usage → paid conversion → team expansion. Instrument it, experiment on it, and compound it.
Paid acquisition. Own performance marketing across paid search, paid social, display, and other paid channels. Manage budgets with discipline and optimise toward quality signups and revenue, not clicks.
Conversion-rate optimisation. Own the conversion levers across landing pages, signup flows, and paywalls. Continuously test and improve the steps that turn visitors into activated, paying users.
Activation & onboarding. Design onboarding, in-product nudges, and lifecycle programs that move developers from signup to first call to habit to revenue. Reduce time-to-value at every step.
Retention & expansion. Own the levers that keep users active and grow accounts — lifecycle messaging, re-engagement, retargeting, and the signals that predict churn and expansion.
Experimentation. Run a continuous program of growth experiments across acquisition, activation, conversion, and retention. Maintain a backlog, ship fast, measure honestly, and double down on what compounds.
Attribution & budget. Own attribution for paid and lifecycle programs and the efficiency of spend. Know your CAC, payback, and LTV, and report them honestly.
Analytics & instrumentation. Define the performance metrics that matter, instrument the product and funnel to capture them, and build the dashboards the team runs on. Partner with Organic on a shared funnel view.
AI-native workflows. Use AI across creative, targeting, copy, and analysis to compress every cycle and run a leveraged, low-overhead performance motion.
What We're Looking For
7 - 10 years in growth or performance marketing, with hands-on ownership of a PLG or self-serve funnel
Hands-on expertise running paid acquisition across search, social, and display, with clear attribution and disciplined budget management
Strong experimentation discipline; you design, run, and read experiments rigorously and act on the results
Comfort with analytics and instrumentation; you define metrics, pull your own data, and know your CAC, payback, and LTV
Experience marketing to developers or technical buyers with quantified outcomes
Fluent in modern AI tools for creative, targeting, content, and analytics
Bonus Points
Experience driving paid conversion for an API, SDK, or open-weight/open-source model
Experience with conversion-rate optimisation and lifecycle/retention tooling at depth
Experience at a founder-led or early-stage company where the performance motion had to be built from scratch
Familiarity with both a self-serve developer motion and an enterprise sales motion running side by side
Experience managing or mentoring performance, lifecycle, or analytics contributors
Why Sarvam?
Sarvam is a fast-moving, high talent-density team building full-stack AI for India, working on problems that push the frontiers of AI with real population-scale impact.
Work alongside researchers, engineers, builders, and business leaders who move fast and hold each other to a very high bar
High ownership and high impact, from day one
Everything we do is AI-first, from the way we build and ship to the way we think about problems
You can work on problems that could change how an entire country learns, works, and communicates
If you want to work on problems at the frontier of AI in India, Sarvam is the place to be.