Description -
Job SummaryThe Business Development Manager (BDM) – Defense is a pure sales role with a strong strategic orientation, created to capture and scale the Defense vertical.
While this role does not lead or own cross-functional teams, it is highly influential by design, operating through orchestration, alignment, and trusted relationships across HP and the Defense ecosystem.
The BDM acts as a revenue-focused growth catalyst, ensuring HP’s Defense value proposition is positioned early, credibly, and effectively with the right decision-makers, while leveraging existing HP structures, CoEs, and functional owners.
Strategic Importance of the Role
Defense is a relationship-driven and trust-based market, where sales success depends less on transactional execution and more on:
Early access to key stakeholders
Long-term credibility
Ecosystem positioning
This role is critical to ensure HP:
Is present upstream in Defense programs, before technical and procurement decisions are locked
Is perceived as a trusted advisor, not merely a supplier
Converts macro-level Defense investment into tangible sales pipeline and revenue
Key Responsibilities
Defense Business Development & Sales Ownership
Own Defense-specific business development in Middle East, from opportunity identification to deal shaping.
Drive qualified pipeline creation aligned with Defense TAM.
Support and accelerate complex, multi-year Defense sales cycles, working alongside account teams.
Network Building & Trusted Advisor Role (Critical Dimension)
Establish and maintain a high-value Defense network, including:
Senior decision-makers in public Defense institutions and ministries
Executives and technical leaders in private Defense companies
Leaders within Defense primes and system integrators
Act as a trusted advisor, engaging customers on strategic topics such as:
Digital sovereignty
Secure and resilient supply chains
Cybersecurity, compliance, and long-term platform stability
Represent HP with credibility and consistency across Defense forums, institutional meetings, and industry events.
Ecosystem & System Integrator Engagement
Build strong commercial relationships with system integrators, ISVs, OEMs, and strategic partners critical to Defense programs.
Enable HP’s inclusion in multi-vendor Defense solutions, positioning HP as a core technology component.
Drive joint value positioning and co-selling opportunities with ecosystem partners.
Market Intelligence, TAM & Growth Expansion
Own Defense market intelligence for Middle East:
Map key public and private stakeholders
Track programs, funding cycles, and investment priorities
Continuously refine TAM evolution and opportunity prioritization.
Identify and activate Defense SMB growth opportunities, including:
Small and mid-sized Defense contractors
Specialized technology, engineering, and cybersecurity firms
Channel & SMB Defense Acceleration
Work closely with distribution and channel partners to:
Translate Defense SMB needs into scalable HP offers
Enable repeatable, partner-led sales motions
Ensure Defense SMBs become a structured and sustainable growth engine for HP Middle East via the channel.
Value Proposition & Demand Generation Enablement
Leverage Public Sector resources to localize HP’s Defense value proposition.
Contribute to Defense-focused ABM initiatives, events, and executive engagements, in collaboration with Marketing and Sales owners.
Reinforce HP’s positioning as a secure, compliant, and trusted technology provider.
Certifications, Security & Regulatory Awareness
Identify and prioritize Defense-critical certifications and compliance requirements (ENS, TEMPEST, ANSI etc.).
Ensure sales motions are aligned with regulatory and security constraints.
Job -
SalesSchedule -
Full timeShift -
No shift premium (Saudi Arabia)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"