Role responsibilities
The Web Strategy Manager leads a team to define and execute the web strategy across customer journeys, ensuring alignment with customer intent and business priorities. This role involves consulting on strategy across various platforms and using analytics to drive decisions.
Requirements
Candidates should have over 8 years of experience in web strategy or digital experience, with at least 3 years in a management role. Strong analytical skills and experience in web analytics platforms are essential, along with the ability to manage stakeholder relationships.
Key skills
Web Strategy, Digital Experience, Analytics, Experience Design, CRO, A/B Testing, SEO, AI-Driven Discovery, Content Strategy, Stakeholder Management, Team Leadership, Communication, Journey Mapping, Competitive Positioning, Content Architecture, Testing
Keywords
Web Strategy, Digital Experience, Analytics, CRO, A/B Testing, SEO, AI, Content Strategy, Stakeholder Management, Team Leadership, Experience Design, Journey Mapping, Competitive Positioning, Content Architecture, Testing, Adobe Analytics, CMS, Figma, SiteImprove, Jira