Communications Manager, Vietnam

**Summary:** Meta is seeking a Communications Manager to lead our communications strategy in Vietnam. This role is critical to shaping Meta's public narrative, protecting our reputation, and driving business impact in one of our most strategically important markets in Southeast Asia. The ideal candidate will have demonstrated expertise in the Vietnamese media and digital landscape, a track record of advising leadership, navigating complex regulatory environments, and building communications programs that deliver measurable results. **Required Skills:** Communications Manager, Vietnam Responsibilities: 1. Own and drive the end-to-end communications strategy for Vietnam, aligned to regional Southeast Asia and global priorities 2. Provide strategic communications counsel to country and regional leadership on reputation, risk, and opportunity 3. Build trusted partnerships with cross-functional teams — including Policy, Legal, Marketing, Product, and Business — to align on communications strategy 4. Lead rapid-response communications on complex crises, regulatory issues, and reputational incidents — triaging, coordinating cross-functionally, and advising on messaging strategy and response positioning 5. Partner with Policy, Legal, and Policy Communications teams to develop and execute communications strategies that support Meta's regulatory positioning 6. Develop and execute proactive narratives around Meta's business impact, trust and safety investments, and creator ecosystem in Vietnam 7. Design and lead social-first communications strategies, using Meta's owned social channels as primary storytelling platforms 8. Build and execute creator partnership strategies that leverage local Vietnamese creators, opinion leaders, and community voices to amplify Meta's narrative 9. Champion a metrics-driven approach to communications: use data and metrics to inform strategy, optimize campaigns, and demonstrate impact to leadership 10. Leverage AI tools and workflows to improve communications efficiency, content production, media monitoring, and reporting 11. Build and maintain strong working relationships with major national media outlets, digital publishers, creators, and opinion leaders in Vietnam **Minimum Qualifications:** Minimum Qualifications: 12. 10+ years of experience in corporate or strategic communications, including media relations and crisis communications 13. Experience managing PR agencies and cross-functional stakeholder relationships 14. Deep, well-established relationships with Vietnamese media and demonstrated media relations expertise 15. Experience working with creators and influencers to build locally relevant communications campaigns 16. Experience in social media strategy — using owned social channels as a core communications tool 17. Track record of advising leadership on reputational risk and strategic communications decisions 18. Experience developing and executing communications strategies that deliver measurable business outcomes 19. Fluency in Vietnamese and English (written and spoken) is needed as the role works closely and engages with stakeholders whose business language is Vietnamese and English 20. Data literacy — comfort with metrics, measurement frameworks, and using data to inform and optimize communications decisions **Preferred Qualifications:** Preferred Qualifications: 21. Familiarity with Meta's products and the Vietnamese/Southeast Asian digital ecosystem 22. Experience supporting or advising country leadership on public-facing communications strategy and narrative 23. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies 24. Experience operating in regional or matrixed team structures 25. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) 26. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) 27. Experience in the technology industry or at a global platform company 28. Background in managing communications during regulatory or policy-driven moments **Industry:** Internet