Senior Marketing Executive - Partnership, Brand & Experience

This position will work with Manager, Partnership, Brand and Experience to implement and execute programs and strategies that elevate company’s brand presence and member experience.  He/she will devise and execute partnerships, marketing programs and events that support premium product growth strategy and strengthen product card value propositions. 

• Implement initiatives to strengthen American Express’ brand presence and uphold the global positioning of the brand in the Hong Kong market
• Maintain relationships with internal stakeholders and external partners including business partners, event organizers, agencies, merchants or influencers in executing brand initiatives
• Assist in identifying and developing partnerships across members’ passion pillars such as Dining, Entertainment, Travel and so forth
• Activate members at onsite sponsored events through card usage and engagement programs
• Monitor campaign performance, tracking and reporting
• Expense planning and management
• Research on potential partners and industry trends on brand partnerships 
• Ensure all related marketing programs and activities adhere to internal guidelines and external regulations

• 2- 4 years in marketing, credit card or financial industry
• Experience in end-to-end marketing campaign execution and delivery
• Experience in partnership and negotiation 
• Passion for events and excellent customer experience
• Strong analytical skills and P & L mindset
• Proven collaboration skills and ability to build and leverage multiple relationships in a matrix environment
• Understanding of marketing and operational excellence, compliance and approval processes 
• Self-starter – ability to take imitative in problem solving within stretched timelines
• Excellent verbal and written communication and influencing skills in English and Cantonese
• Education requirement: Bachelor Degree Required