[Role Overview]
The Sr. Channel Marketing Specialist is responsible for developing and executing regional channel marketing strategies that build & enrich product portfolio, drive demand generation, accelerate pipeline growth, and expand partner engagement. This role partners closely with sales, offering managements, global product & marketing and regional teams to deliver growth enabler and leaver.
[What you will do]
- Develop and execute marketing plans to achieve key marketing KPIs and accelerate revenue and business growth.
- Analyze business data and market trends to generate insights, evaluate their potential impact on the business, and communicate findings to enable proactive actions.
- Portfolio management: Orchestrate cross-functional collaboration with global and regional product teams (R&D, offering management, Quality, Regulatory, & etc.) to ensure timely launch and effective localization of product portfolio tailored to the Korean market including new product launching.
- Go-To-Market: Develop and execute GTM strategies and launch plan for new products / solutions to contribute revenue and business growth.
- Plan and execute channel initiatives to drive channel sales growth, while working closely with sales to recruit and develop new channels to support business expansion.
- Demand Generation: Design and execute integrated demand generation campaigns to convert prospects into qualified pipeline and support revenue growth.
- Implement pricing strategies that balance competitiveness and profitability to drive revenue and margin growth.
- Collaborate with Korea, ASEAN & East Asia (AEA) and global teams to deliver marketing KPIs and demand generation initiatives while managing communication and alignment with channel partners.
[Key Responsibilities]
- Channel Strategy & Program Management
- Develop and execute channel marketing strategies aligned with global business objectives
- Design scalable partner marketing programs to drive growth across regions
- Ensure consistency in messaging, branding, and campaign execution
- Demand Generation & Pipeline Development
- Lead integrated demand generation campaigns across digital and offline channels
- Drive marketing-qualified leads (MQLs) and support pipeline acceleration
- Monitor and optimize campaign performance using data-driven insights
- Product Portfolio management & Go-To-Market (GTM) Execution
- Orchestrate the local launch of global products with relevant teams to ensure on-time release, including completion of required localization and certification.
- Leading global and regional GTM strategies for new product introductions (NPI)
- Coordinate cross-functional teams to ensure successful launches
- Enable partners with tools, content, and campaigns for market activation
- Partner Engagement & Enablement
- Develop partner enablement programs including training, co-marketing, and content
- Strengthening partner relationships to increase contribution to revenue
- Collaborate with sales to support partner recruitment and onboarding
- Market Insights & Competitive Intelligence
- Analyze market trends, customer needs, and competitive landscape
- Provide insights to refine marketing strategies and identify growth opportunities
- Cross-Functional Collaboration
- Partner with global, regional, and local stakeholders across marketing, sales, and product teams
- Align execution across geographies to ensure business impact
[Key Performance Indicators (KPIs)]
- Marketing-sourced pipeline and revenue impact
- Lead generation and conversion rates
- Partner engagement and contribution
- Campaign ROI and performance metrics
- NPI launch effectiveness and incremental revenue
[Qualifications]
- 8+ years of experience in marketing in the industrial B2B field
- Experience working in a global or matrix organization (MNCs)
- Strong understanding & experience of demand generation and channel engagement
- Expertise in orchestrating the end-to-end process of new product planning, development, and launch
- Excellent communication and stakeholder management skills
- Language: Fluent in Korean and business level English. No barrier to communicate with global people in English (Reading, Writing and Communication)
- No barrier for international travel
[Core Competencies]
- Strategic thinking with strong execution capability
- Familiar with sales
- Understanding business financial, Profit & Loss (P&L) structure
- Data-driven decision-making
- Collaboration across global teams and regional teams
- Adaptability in a fast-paced, matrix environment
- Results-oriented mindset with a focus on growth and ROI
- Proactive, organized, and detail oriented
[Preferred Qualifications]
- Experience in industrial, technology, or building solutions sectors
- Background as an in-house, full-spectrum marketer at a manufacturing company
- Field experience at Fire Alarm Solution
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Power BI) and MS Office.
- Experience managing multi-region campaigns
- Bachelor’s degree in Marketing, Business, Engineering, or related field