Senior Director, Segment & Solutions Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Segment & Solutions Marketing based in United States.

This is a high-impact leadership opportunity for an experienced B2B marketing executive to shape go-to-market strategy, accelerate demand generation, and drive customer growth across a portfolio of innovative technology solutions. In this remote-first role, you will lead segment marketing, product marketing, customer marketing, and field enablement initiatives while collaborating closely with sales, growth marketing, customer success, and executive leadership. You will play a pivotal role in defining market positioning, strengthening customer engagement, and delivering measurable pipeline growth. Ideal for a strategic and data-driven leader, this position offers the opportunity to influence business direction, develop high-performing teams, and drive long-term commercial success in a fast-paced, innovation-focused environment.

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Segment & Solutions Marketing based in United States.

This is a high-impact leadership opportunity for an experienced B2B marketing executive to shape go-to-market strategy, accelerate demand generation, and drive customer growth across a portfolio of innovative technology solutions. In this remote-first role, you will lead segment marketing, product marketing, customer marketing, and field enablement initiatives while collaborating closely with sales, growth marketing, customer success, and executive leadership. You will play a pivotal role in defining market positioning, strengthening customer engagement, and delivering measurable pipeline growth. Ideal for a strategic and data-driven leader, this position offers the opportunity to influence business direction, develop high-performing teams, and drive long-term commercial success in a fast-paced, innovation-focused environment.

Accountabilities:

• Develop and execute segment marketing strategies that drive qualified demand, with a strong focus on accelerating growth across priority market segments.
• Lead and mentor teams responsible for segment marketing, product marketing, customer marketing, and field enablement, fostering collaboration and high performance.
• Define market positioning, messaging, and value propositions for products and solutions, ensuring consistency across campaigns, product launches, and customer communications.
• Partner with cross-functional stakeholders to align demand generation strategies, sales enablement, and customer lifecycle initiatives for maximum commercial impact.
• Drive cross-sell and customer expansion programs by collaborating with customer success and demand generation teams to increase customer value and retention.
• Establish clear demand creation metrics, monitor pipeline performance, and optimize marketing strategies using market intelligence and business insights.
• Support enterprise sales efforts through field marketing, customer advocacy, referral programs, and strategic event execution.
• Provide market feedback and competitive insights to influence product strategy, roadmap priorities, and future business growth initiatives.

Requirements

• 10+ years of experience in B2B marketing, including leadership roles across segment marketing, product marketing, or demand generation.
• Proven experience managing marketing leaders and developing high-performing teams.
• Demonstrated success driving rapid growth within targeted customer segments and delivering measurable pipeline results.
• Strong expertise in product positioning, go-to-market strategy, product launches, and integrated marketing campaigns.
• Experience collaborating across sales, customer success, product, and executive leadership teams.
• Healthcare technology or healthcare IT industry experience is strongly preferred.
• Strong understanding of AI-enabled marketing tools and modern marketing technologies, with the ability to scale team performance through innovation.
• Excellent leadership, communication, analytical, and strategic planning skills.
• Experience supporting multi-product portfolios, customer expansion strategies, or corporate growth initiatives is a plus.

Benefits

• Remote-first work environment offering flexibility and work-life balance.
• Competitive base salary of $165,000 USD plus bonus opportunities.
• Comprehensive medical, dental, vision, life, and disability insurance available from day one.
• 401(k) retirement plan with company match and immediate vesting.
• Generous paid time off, including 17 company holidays and 2 floating holidays.
• Career advancement opportunities within a collaborative and growth-focused organization.
• Opportunity to contribute to innovative technology that improves operational efficiency and customer outcomes.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1