Lead Growth Analyst - Marketing Analytics

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Lead Growth Analyst - Marketing AnalyticsFull-time Compensation: GBP 75000 - GBP 115000 - yearlyCompany DescriptionWise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.More about our mission and what we offer.Job DescriptionWe are looking for a technically-driven Lead Analyst to join our Growth Marketing Analytics team. This high-impact role scales the development, execution, and evolution of our global and regional growth narratives, deepening understanding of our growth drivers and providing deep-dives through the use of emerging technologies and AI. You will productionise the technical engine behind how we identify and act on opportunities, creating the automated foundations that enable our Marketing and Finance teams to make smarter investment decisions for our global marketing efforts. This role plays a pivotal part in driving better growth economics and further extending our growth architecture, while deploying these elements into the business and being an active participant in decision making.You have the business acumen to know what makes a data product meaningful for marketing stakeholders and can effectively partner with them, while your primary appetite is for scalable products and infrastructure. You will ensure data quality remains pristine across a broad horizontal scope, building a scalable, reflective view of past growth drivers while providing the technical scaffolding to fuel future strategy and ideation across the wider analytics team and its context.Your MissionYour mission is to turn complex marketing and financial data into a scalable, high-performance engine for insight generation. You will own the technical infrastructure for (regional) growth narratives, fostering the development of automated tools (such as Streamlit apps, AI/agentic automation and reporting tools) that guide marketing teams on where the highest value opportunities lie. You will be a key player in helping marketing teams accelerate their impact on our mission by ensuring they have the right data products at their fingertips.Key ResponsibilitiesAnalytics OwnershipBuild and maintain the growth narratives and infrastructure, ensuring a robust technical base for all global and regional growth analysis.Lead further productionising of our Marketing Financials process, automating insights and providing deep-dives to further understand drivers of global and regional growth performance.Lead the development and deployment of advanced analytics consumption tools, including Lightdash reporting, Streamlit apps, and AI/agentic automation to provide deep-dives.Create Payback models and financial modelling to ensure we set the correct guardrails for our investments relative to the unit economics of our customers.Unlock frameworks for new growth areas, from how we can use promos to incentivise growth, how we think about investments across the marketing funnel and work with our Global and Regional leads to unlock these strategies.Balance technical rigor with speed to deliver meaningful data products that translate into business impact.Leadership & PartneringSuccessfully collaborate with stakeholders who provide input to and consume output from your data products, specifically Finance, Paid & Organic Marketing, and Regional teams.Be a subject matter expert on technical infrastructure within the Marketing Analytics team, ensuring our systems can support future growth.Contribute to the overall analytics strategy, ensuring that tribe data and analytics is discoverable and leveraged.Act as...