The Marketing & Communications Manager supports the Director of Marketing in all Marketing, Planning & Execution strategies for the hotel. Assists in the development, management, execution, and measurement of all aspects of the marketing, communications and branding strategies under the leadership of the Director of Marketing & Communications.
Specifically, as Marketing & Communication Manager for Waldorf Astoria Maldives you will perform the following tasks to the highest standards:
• Assist and supports Director of Marketing in the execution of all messaging, positioning, and marketing strategies.
• Supports in the development of strategic marketing plans under the leadership of the Director of Marketing.
• Responsible to the day-to-day communications with agencies and regularly share the updated hotel offers and activities.
• Manages the development of creative (in coordination with an agency where applicable) for marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
• Assist relevant departments to achieve revenue targets and related tasks set by the hotel.
• Coordinate and implement communication plans for hotel activities and promotions with all operating departments of the hotel.
• Assist the Director of Marketing in identifying strategic partnerships that align to the hotel’s positioning.
• Establish good relations with the media (publications, editors, journalists etc.) and implement hotel marketing campaigns.
• Carry out real-time monitoring of guest comments on various network platforms, including social media, OTAs, Google, etc.
• Plan and execute hotel public relation activities and achieve expected ROI.
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
• Support brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment
• Manage a comprehensive targeted database and advertise hotel offers on each market.
• Monitor expenses according to the commercial department budget to maximize return on investment.
• Liaise with other hotel departments or outside organizations to coordinate and implement different hotel projects.
• Assist with photography, videography and interviews of local and foreign media.
• Update the sales kit and promotional kit in a timely manner to maintain a fixed capital list.
• Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders.
• Assists the Director of Marketing in the preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.
• Prepares marketing activity reports on regular cadence and on an as needed basis.
• Create an effective marketing team on property, fostering a productive team culture and encouraging career growth.
• Encourage and motivate individuals to achieve key company and personal objectives and targets.
• Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines.
• Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development.
• Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events.
At Waldorf Astoria Maldives Ithaafushi, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
An Marketing & Communications Manager serving Waldorf Astoria brand is always working on behalf of our Guests and working with other team members. You should maintain the attitude, behaviors, skills and values that follow :
Positive attitude.
Good Communication skills.
Commitment in delivering a high level of customer service.
Excellent grooming standards.
Flexibility to respond to a range of different work situations.
Ability to work under pressure and under own initiative .
Passion for sales and achieving targets and objectives.
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
Education in marketing, marketing communication, Digital Marketing or any related field
At least 4 years’ experience in PR & marketing,