Senior Product Manager, Pricing

Senior Product Manager, PricingRemoteProductUnited StatesAtlanta, Georgia, United StatesAustin, Texas, United StatesChicago, Illinois, United StatesShare this job DescriptionAbout LawnStarterLawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.About Pricing at LawnStarterUpfront pricing is our competitive moat. Most home service marketplaces make you find a Pro and wait for a custom quote. LawnStarter gives customers a price immediately and assigns a Pro. That's a huge differentiator — but it means we have to get pricing right at scale for services where the industry norm is custom quotes for everything.That tension — seamless upfront pricing vs. inherently custom work — is what makes this domain both critical and uniquely challenging. Today, pricing is split across three fragmented systems with no dedicated owner.RequirementsThe RoleYou'll own the full pricing and monetization domain — from the infrastructure that powers every price we show to the strategy that determines what we charge, how we bundle, and where we expand.This is a transformation role. We're migrating from three disconnected pricing paradigms to a unified dynamic pricing system. The roadmap has 11 priorities, a dedicated engineering team, and no full-time product owner.What makes this role different:You own the entire pricing domain: Not a slice of pricing alongside other PM work. Pricing infrastructure, dynamic pricing strategy, new revenue models, service availability — all yours.Strong data team partnership: A data team owns pricing models and analytics. You define what to optimize. They figure out how. You don't build models — but you speak the language fluently.Infrastructure-first sequencing: The big pricing gains require a new pricing API and data product first. You need to be the PM who gets energized by building the foundation, not frustrated by it.What You'll OwnDynamic pricing roadmap: Migrate three legacy pricing systems to a unified pricing service. Sequence the 11-priority roadmap, make tradeoff calls, and ship.Pricing strategy: Define pricing for 24+ services across mowing, non-mowing, and emerging verticals. Balance conversion, margin, and Pro economics.New revenue models: Unlock bundles, add-ons (e.g., "bag my clippings"), channel discounts, and frequency-based pricing — none of which exist today.Service availability: Determine where and when we offer services based on supply, demand, and profitability signals.Experimentation framework: Stand up A/B testing for pricing changes, measuring impact on conversion, margin, and Pro claim rates.Problems to SolveThree pricing systems that can't talk to each other. Pre-priced tables (1.8M+ rows of static lookups), instant quote logic (hardcoded per-service rules across APIs), and manual Pro quotes. None can combine location + frequency + brand + supply-demand into one decision. You'll architect the migration to a unified system without breaking pricing that 100K+ customers rely on today.Mowing is 90%+ of revenue and stuck on static pricing. Our biggest service can't apply dynamic variables like supply tightness, seasonal demand, or channel discounts. A $3 price change swings conversion by ~10%. You'll partner with the data team to build pricing intelligence into mowing without destabilizing the core business.24+ services need to migrate, each one different. Bush trimming, pool cleaning, landscaping, leaf removal — different pricing variables, ordering flows, customer expectations. You'll define the migration sequence and determine which services get dynamic pricing vs. simplified models.No bundles or add-ons exist. Customers can't bundle services for a discount or add options to their mowing — a major untapped revenue and retention opportunity....