Director, Strategic Event Content Operations

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Director, Strategic Event Content OperationsFull-timeEmployee Type: RegularRegion: AMS - North America and CanadaWork Persona: Flexible or RemoteCompany DescriptionIt all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.Join us to put AI to work for people. Job DescriptionThe Role ServiceNow's event portfolio—Knowledge, World Forums, Summits—generates meaningful pipeline and engagement at scale. This is a role where you drive impact at the intersection of creative strategy and operational discipline, building a content operation that thinks across formats, audiences, and business outcomes, not just what happens on stage or on screen. You'll establish what it means for us to have a genuine editorial POV and technical strategy for broadcast and streaming, manage the content asset lifecycle from production through distribution and archiving, define how content serves different audience segments and business objectives, and build the operational infrastructure that lets us repeat great work at scale. You'll also bring expertise to portfolio-wide decisions about the types of content we should deliver in-person or online—from intimate labs to larger stages. You'll report to the Sr. Director of Strategic Event Content and Technology and partner closely with marketing, field teams, and executive stakeholders who depend on event content to build pipeline and deepen relationships. This is a role that sits between creative strategy and operational discipline—you need both. What You'll Own Content strategy across the portfolio: Editorial direction for Knowledge, World Forums, and select other strategic events—defining what stories we tell, how we frame them, and which formats serve which audiences (live, on-demand, short-form, social, etc.) Portfolio-level content planning: Making strategic decisions about where and how we deliver content across event types and formats. You understand the tradeoffs between in-person engagement, streamed experiences, and on-demand value, and you guide those decisions with clarity. Broadcast and streaming strategy: Match content strategy with the live production and distribution for major events—from technical architecture through creative execution to post-event distribution and measurement Content operations and asset management: The systems and processes that let us capture, organize, tag, and repurpose content across the portfolio; the metadata and archival strategy that makes content discoverable and valuable over time. Vendor and agency partnerships: Managing relationships with broadcast, production, streaming, and creative partners to outcomes, not just deliverables. Team and budget: Overseeing the content operations team and managing the budget for content production and technology. A point of view on our content strategy: Where enterprise event content is heading and what ServiceNow needs to build or change to stay ahead. What You Bring Deep content operations and strategy thinking: You don't just execute; you think about narrative, audience segmentation, content lifecycle, and how content serves business objectives. You understand that production is the means, not the end. You've likely worked in content strategy, events marketing, broadcast production, or similar disciplines where you owned outcomes. Production and broadcast expertise: You understand live broadcast or...