Growth Strategy and Analytics Manager

Role responsibilities

You will lead strategic investment planning and budget orchestration across brand, performance, and lifecycle marketing teams. Additionally, you will design incrementality tests and integrate AI/machine learning tools to optimize marketing ROI and business forecasting.

Requirements

Candidates must have over 8 years of experience in data analysis, advanced analytics, and optimization, with proficiency in SQL, Python, and Tableau. A bachelor's degree in Analytics, Quantitative field, or an equivalent degree is required.

Key skills

Data Analysis, Advanced Analytics, Statistics, Experimentation, Optimization, SQL, Python, Tableau, Incrementality Testing, Inference Models, Financial Modeling, Forecasting, Budget Allocation, AI Integration, Machine Learning, Media Mix Modeling

Keywords

Growth Marketing, ROI Analysis, Budget Forecasting, Incrementality, Attribution, Media Mix Modeling, AI, Machine Learning, LLM, MarTech, SQL, Python, Tableau, Data Visualization, Business Intelligence, Strategic Planning, Financial Modeling, Subscriber Growth, Marketing Automation