Senior Manager - Email Marketing

Return to jobs listSenior Manager - Email MarketingJob type: Full Time · Department: Digital Marketing · Work type: On-SiteMumbai, Maharashtra, India Job detailsApplication formAbout the Role:As a Senior Manager - Email Marketing, you will be responsible for leading acquisition email marketing. Your duties will include developing and scaling a cold email outreach program that drives business results, and successfully driving engagement and ultimately conversion of the warm lead database.What will you do:Manage the acquisition marketing tool stack: both cold outreach tooling and existing CRM toolingOwn email KPIs such as addressable warm lead database size, email engagement metrics such as open and clicks, email health metrics, such as spam and last channel conversions to sales opportunities Identify and segment target audience aligned to various drips sequences and campaign requirements Influence and help manage a lead scoring system to identify and accelerate ideal customers through the acquisition lifecycle Own acquisition lifecycle workflows and blast sends to manage and engage users throughout their buying lifecycleDevelop and manage an always on cold email outreach program which drives new customers to CleverTap, without burning brand bridgesOwn and regularly report the KPIs associated with a cold email outreach program: program hygiene metrics, such as spam score, deliverability and clicks, email driven warm lead collectionOwn email copy and content: identifying the best tone of voice, sender and copy / content approach to achieve your KPIsOwn email template strategy: work with internal resources to design and implement appropriate formats and templates per user segment that drive resultsCollaborate with channel peers to drive end to end results, both as an always on strategy and for the purposes of campaignsWhat are we looking for?Must have:7+  years of strategic leadership experience in enterprise email marketingExperience working with B2B CRM tooling: Hubspot preferred, Marketo or Salesforce Marketing Cloud acceptedPrior experience of setting up and managing a lead scoring programPrior experience setting up and managing a B2B cold outreach program, leveraging tools such as Lemlist, Clay or comparableHandling large volumes Prior experience working across multiple markets and different languagesComfort with scale: large addressable databases, and significant scale on cold outreach programsExperience in collaborating with other marketing channels to help drive one team resultsStrong analytical skills and comfort reporting on dataAn eye for detail and a desire to creatively optimize email content, formats and segments to drive resultsHigh standards, a commitment to the brand integrity of the business and desire to continuously optimizeExperience working directly with sales teams to understand their perspectives, friction points and assist to optimize their email outreachGood to have:MBA in MarketingB2C experienceMeasures of Success:Email hygiene metrics: deliverability, spam score and health scoresEmail quality metrics: addressable database size, open rates, clicks etcEmail driven quality warm leadsEmail driven demo conversions and closed won contractsKey Competencies:Functional: Experienced analytical technician comfortable managing enterprise cold outreach and CRM tooling at scale.  Strong understanding of the technical landscape paired with a content and creative bent to drive email results.  Behavioural: High standards, strong attention to detail, brand integrity led and data orientated.  Ability to set channel strategy, explain pillars and approach, comfort owning targets and discussing with senior management.Who will you report to: Director of Digital MarketingWhy join usContribute to a product backed by 11 technology patents, showcasing industry-leading innovation.You are passionate about technology and its impact on the high-growth mobile technology spacePower personalized engagement at scale, processing over 30...