To be totally familiar with hotel products, rates, and promotions at all times.
• Maintain up to date understanding of company products and rates and involvement in cross selling of these when required including sister properties in local market.
• Be aware of the strengths and weaknesses of all competing hotel and restaurant products and provide weekly regular updates after visiting competition hotels allocated for tracking purposes.
• Provide ongoing market intelligence by monitoring business sources and segments.
• Represent hotel at trade fairs, functions and other related events as directed.
• Ensure that sales blitzes in the local city or outstation for the geographic area of responsibility are conducted timely and efficiently.
• To ensure a minimum number of in-house guest contacts weekly, as advised.
• Network with prospects to uncover other decision makers for direct referrals.
• Know competitors top accounts, decision makers, rates and what it will take to move business.
• To be aware of the daily/month to date actual and budgeted figures (Room-nights, ARR, APC and Revenues)
• Meet or exceed target levels of business (Room-nights, ARR, APC and Revenues) for each section of the market segment of self and team.
• Have an understanding of all company/hotel software packages that are integral to the sales department (Holidex, IBP, CPC, and SSRP).
• Be accountable for team members / buddies on areas of development and performance.
• To be well versed with room as well as function space pricing and pricing strategy.
• Be responsible for creating and developing innovating marketing techniques.
• Use automated tools to maximize usage and understanding of hotel based electronic systems. Systems include Holidex, IBP program, Opera Property Management Systems, GDS, SSRP etc.
• Assist with procurement of special assistance from companies for special occasions i.e. Diwali, staff events etc.
• Ensure systematic and time bound contracting with all companies
• Administration
To participate in monthly staff meetings and daily follow up action briefings
To formulate and upgrade (minimum once per year) a department operations manual, which is accessible at all times to all staff,
Detailing product specifications, standards of performance, policies and procedures in accordance with company policy.
To monitor on a weekly basis the information, condition with relevance of department o notice boards.
To actively participate in Employee Engagement, Guest Satisfaction, and TQM projects.
Relieve any colleagues or assume “in charge” role of department in absence of Assistant Director of Sales or Director od Sales
Financial o Ensure current knowledge of key hotel and department financial targets
To maintain a working knowledge of key costs associated with securing / maintaining
any particular account or booking o Assist in the preparation of budgets / forecasts / business plans as and when o required
Negotiation Skills
Ability to persuade convinces and influences others.
Ability to CLOSE the sale.
To have patience and take setbacks positively. Able to present information logically
and confidently verbally and in written form