Brand Marketing Associate Manager

Single PositionView All JobsBrand Marketing Associate ManagerBlaine,US-MN,United StatesApply NowAdd to cartFind out how well you match with this jobUpload your resumeJob descriptionReq ID25413BrandAvedaJob FunctionMarketingJob Sub-FunctionGlobal BrandAssignment CategoryFulltime-RegularThe Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.Description As Associate Marketing Manager, Global & North America, you will play a key role in supporting the strategic development and flawless execution of marketing initiatives across Aveda's lifestyle categories. In close partnership with the lifestyle team, you will help shape innovation, optimize the product portfolio, and steward high-impact go-to-market plans that elevate consumer engagement and drive business performance.This role offers the opportunity to contribute to new product development, go-to-market plans, and data-driven strategy, bringing together business acumen, excellence in execution, strong cross-functional collaboration, and a deeply consumer-centric lens, all in support of a purpose-led brand.PRODUCT STRATEGY & PORTFOLIO MANAGEMENTSupport the team in developing new product positioning, messaging hierarchy, and key product claims across lifestyle categories.Lead global forecasting inputs for lifestyle category innovations and support ongoing forecasting for products and programs.Track and manage programs in relevant systems while managing regional communications.Lead end-to-end North America NPL management with cross-functional teams to ensure flawless execution and tight demand alignment with marketing calendars and salon initiatives.Work with the team to develop and manage Category Merchandise Financial Planning (MFP) and Long Range Plan.Lead portfolio analysis, including SKU-level performance reviews and hero development opportunities, resulting in recommendations for SKU rationalization and pricing.Conduct market and competitive tracking to identify trends, benchmarks, and whitespace opportunities.GO-TO-MARKET PLANNING & EXECUTIONSupport the team in creating robust global launch briefs and developing comprehensive toolkits.Partner with Digital, Online, PR, Education, Creative, and Commercial teams to coordinate the development and delivery of go-to-market assets.Manage asset grids, ensuring accuracy, timely updates, and seamless alignment across cross-functional teams and regions.Serve as a point of contact for regional teams to communicate program details, provide launch guidance, and respond to execution-related inquiries.Oversee GWP planning and execution in partnership with Channel Marketing, ensuring alignment with the promotional calendar.Gather and analyze launch performance and campaign KPIs to support post-launch readouts and actionable refinements.INSIGHTS, ANALYTICS & BUSINESS PERFORMANCELead development of brand, category, and competitive business trend reporting.Build and maintain deep expertise to support strategic decision-making.Partner with regional teams to consolidate best practices and ensure global alignment.Manage data and analytics for both the base business and NPLs (new product launches), including dashboards, key reports, and ad hoc analyses.Support pricing exercises and competitive pricing analyses in partnership with the team and Finance.OPERATIONAL & ADMINISTRATIVE SUPPORTSupport the team in pricing submissions,...