This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Global Influencer Marketing based in United States.
This role sits at the center of a global creator-driven growth strategy, responsible for building and scaling influencer marketing programs that drive brand awareness, customer acquisition, and revenue across multiple regions. You will lead the development and execution of influencer strategies spanning North America, Europe, and APAC, ensuring both global consistency and local market relevance. Working across organic and paid creator partnerships, you will help shape how the brand connects with audiences throughout the full customer journey. The position blends strategic leadership with hands-on execution, requiring strong analytical thinking and creative intuition. You will also lead a team of specialists while partnering closely with cross-functional marketing, analytics, and creative teams. This is a high-impact role where influencer marketing is a core driver of business growth.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Global Influencer Marketing based in United States.
This role sits at the center of a global creator-driven growth strategy, responsible for building and scaling influencer marketing programs that drive brand awareness, customer acquisition, and revenue across multiple regions. You will lead the development and execution of influencer strategies spanning North America, Europe, and APAC, ensuring both global consistency and local market relevance. Working across organic and paid creator partnerships, you will help shape how the brand connects with audiences throughout the full customer journey. The position blends strategic leadership with hands-on execution, requiring strong analytical thinking and creative intuition. You will also lead a team of specialists while partnering closely with cross-functional marketing, analytics, and creative teams. This is a high-impact role where influencer marketing is a core driver of business growth.
Accountabilities:
- Develop and execute global influencer marketing strategies aligned with brand objectives, ensuring consistent execution across North America, Europe, and APAC markets.
- Lead and scale influencer programs across regions, adapting approaches to local audiences while maintaining global brand alignment.
- Manage and mentor a team of Influencer Marketing Specialists, providing coaching, performance feedback, and professional development support.
- Build and optimize creator partnership pipelines that support awareness, engagement, customer acquisition, and revenue growth.
- Oversee paid and organic influencer initiatives, including content licensing, whitelisting, and platform amplification across Meta, TikTok, and YouTube.
- Collaborate with Social, Paid Media, Creative, PR, and Analytics teams to ensure influencer programs integrate effectively into broader marketing campaigns.
- Manage influencer budgets, track performance metrics, and deliver insights and recommendations to marketing leadership.
- Stay current on industry trends, platform innovations, and creator ecosystem developments to continuously improve program effectiveness.
- 6–8+ years of experience in influencer marketing, creator partnerships, social media marketing, or related fields.
- 2+ years of experience managing direct reports or leading cross-functional teams.
- Proven track record of developing and executing influencer strategies that deliver measurable business impact.
- Experience managing global or multi-market influencer programs across different regions.
- Strong knowledge of creator ecosystems, influencer platforms, and social media best practices.
- Hands-on experience with paid creator campaigns, whitelisting, and content licensing across major social platforms.
- Strong analytical skills with the ability to interpret performance data and translate insights into action.
- Experience managing budgets and optimizing resource allocation across multiple initiatives.
- Excellent communication, negotiation, and relationship-building skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
- Competitive salary ranging from 80,000 to 95,000 USD annually
- Equity and stock option package
- Comprehensive health, dental, and vision insurance
- 3 weeks paid time off in the first year plus 14 paid holidays
- Paid parental leave including 4 months maternity leave and 2 months parental leave
- Free or discounted company products
- Provided equipment to support remote or hybrid work needs
- Opportunity to lead global influencer strategy within a high-growth consumer brand environment
Requirements:
Benefits: