Global Commercial Services (GCS) is a leading payments provider serving businesses of all sizes, with Small Business representing our largest and fastest-growing customer segment. The Small Business Marketing team drives acquisition and customer engagement across Charge Cards, Proprietary Lending products, and co-brand partnerships, playing a critical role in accelerating U.S. SME growth.
The Senior Analyst of Paid Search will help manage and grow our channel within the Paid Search ecosystem. Working across GCS Small Business products, this role will project manage high priority projects associated with the growth and optimization of the channel.
This is a great opportunity for candidates who want to strengthen their digital marketing skills and gain partner management experience. It provides a chance to be at the forefront of digital growth & innovation, working with a collaborative team and building strong partnerships.
- Support the development of Paid Search channel strategies and performance.
- Serve as a PMO for the channel, and project manage a variety of high priority projects.
- Provide and maintain regular reporting on campaign status, channel and strategic project performance
- Manage relationships with both internal and external partners, including legal and compliance, analytics, agencies, and Search platform partners.
- Leverage reporting to monitor and report on campaign performance.
- Lead with an external perspective by both keeping abreast of industry trends and technologies, as well as maintaining relationships with digital marketing teams across Amex, finding opportunities for collaboration.
- Passionate marketer with demonstrated experience working in Paid Search
- Strong cross-functional collaborator, with an ability to navigate the organization and processes independently
- Strategic thought starter who can deliver work with consistence, independence, and excitement
- Have a “can do” attitude towards problem solving and demonstrated ability to work well with new opportunities
- Strong project management and organizational skills including attention to detail, handling multiple priorities, managing timelines, driving flawless execution
- Expert ability to build and manage both internal and external relationships across multiple work streams to deliver results
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.