Global Brand & Campaign Strategy Manager

Role responsibilities

The Global Brand & Campaign Strategy Manager is responsible for defining and stewarding Orascoptic’s brand voice and global campaign strategy. This role leads the development of differentiated campaigns and ensures consistent messaging across all public-facing channels.

Requirements

Candidates should have a bachelor's degree in marketing, communications, business, or a related field, with 8 to 12 years of experience in brand strategy and campaign leadership. Experience in the healthcare, dental, or medical device industries is preferred.

Key skills

Brand Strategy, Campaign Leadership, Integrated Marketing, Storytelling, Messaging Strategy, Community Engagement, Social Media, Influencer Dynamics, Cross-Functional Collaboration, Creative Direction, Market Dynamics, Commercialization, Risk Management, Strategic Thinking, Execution Discipline, Performance Evaluation

Keywords

Brand Voice, Narrative Architecture, Global Campaign Strategy, Campaign Roadmap, Messaging Hierarchy, Product Launch, Community Engagement Standards, Organic Social Strategy, Influencer Alignment, Market Activation, Content Direction, Engagement Approach, Brand Transformation, Campaign Briefing Standards, Creative Execution, Escalation Protocols, Envista Business System, Healthcare, Dental, Medical Device