Qualitative Consulting Associate Director SEA MT

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Qualitative Consulting Associate Director SEA MTFull-timeJob DescriptionWe are seeking a senior qualitative research and consulting leader to help drive the next phase of our qualitative consulting practice across APAC. This is a high‑visibility regional role that partners closely with regional qualitative leaders and in‑market teams to deliver strategic, multi‑market qualitative engagements and elevate how insight is generated, synthesised, and activated. The focus goes beyond research execution into storytelling, sense‑making, workshopping, co‑creation, and solutioning, ensuring insights translate into action.Responsibilities1. Qualitative Consulting & Practice DevelopmentPartner with regional qualitative leaders to advance the APAC qualitative consulting practiceShape and embed best practices in consulting‑grade qualitative design, synthesis, and storytellingServe as a senior thought partner and advisor on complex or high‑stakes client engagementsHelp define and execute the regional qualitative consulting strategy, including new offers and ways of working2. Multi‑Market ConsultingPartner with in‑market teams to design, lead, and support high‑impact, multi‑market qualitative studiesTake responsibility for cross‑market synthesis, ensuring local nuance is translated into regional insightElevate consistency, rigour, and strategic value of qualitative outputs across marketsSupport markets on engagements that require senior‑level framing, storytelling, and client influence3. Convergence Lead: Qual, Quant & AI‑Enabled MethodsLead qual–quant convergence on strategic studies, ensuring qualitative insight is anchored in broader data signalsIntegrate AI‑supported qualitative methods responsiblyAct as a bridge between methodological innovation and real consulting value4. Insight Activation, Workshopping & Co‑CreationTranslate insights into clear implications and actions, not just findingsDesign and facilitate client and internal activation workshopsPartner with leaders to help shape products, solutions, and activation roadmaps5. Storytelling, Enablement & Capability BuildingSet standards for storytelling quality — narrative logic, clarity, and impactCoach and enable market teams on:Consulting‑grade storytellingMulti‑market synthesisActivation‑led qualitative deliveryContribute to internal training and capability initiatives across APAC6. Stakeholder VisibilityRepresent qualitative thinking with credibility in senior client forums and regional discussionsAct as a connector—aligning people, markets, and thinking across the regionQualificationsQualifications10+ years of qualitative research experience, with strong multi‑market APAC exposureProven background in consulting‑led qualitative work, not just research deliveryTrack record of acting as a trusted advisor to senior clients and internal stakeholdersTechnical & Consulting ExpertiseDeep qualitative expertise across classic and new qual methodsStrong experience in cross‑market synthesis and insight storytellingPractical experience AI‑enabled research methodsHands‑on experience in workshopping, facilitation, and co‑creationMindset & CapabilitiesStrong consulting mindset: strategic, commercial, outcome‑orientedComfortable operating at both thinking and delivery levelInfluences across markets without formal authorityClear, confident communicator who can simplify complexityEnergised by building, shaping, and evolving a practice Additional InformationOur BenefitsFlexible working environmentVolunteer time offLinkedIn LearningEmployee-Assistance-Program (EAP)NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation...