Manager, Market Strategy & Planning

Role responsibilities

The Manager, Market Strategy & Planning leads channel strategy development and manages retailer P&L investment mix while collaborating with Sales, Product Management, and Product Marketing. This role is essential for translating data into actionable insights and building commercial plans that connect product roadmaps to the market.

Requirements

Candidates should have 5-8+ years of experience in commercial strategy, category management, or sales planning, with strong analytical skills and experience using POS and syndicated data. A bachelor's degree in Business, Marketing, Finance, or a related field is required.

Key skills

Market Strategy, Planning, Sales, Product Management, Product Marketing, Data Analysis, Retail Execution, Trade Investment, Pricing Strategy, Communication, Presentation Skills, Category Management, Promotional Effectiveness, Consumer Insights, P&L Management, Sales Enablement

Keywords

Market Strategy, Planning, Sales, Product Management, Product Marketing, Data Analysis, Retail Execution, Trade Investment, Pricing Strategy, Consumer Insights, P&L Management, Promotional Effectiveness, Nielsen, POS Data, Sales Enablement, Merchandising, Channel Management