Marketing and Communications Manager

Helsinki, FinlandFull-timePosted Jun 24, 2026

About the Role

The Marketing & Communications Manager plays a central role in shaping and executing the hotel’s overall marketing and communications strategy. This position is responsible for leading the annual marketing and PR plan, ensuring alignment with Waldorf Astoria brand standards while driving visibility, guest engagement, and commercial performance.

Working closely with the commercial leadership team, the role supports all revenue-generating areas of the hotel — including Rooms, Food & Beverage, Spa, Events & Weddings, and destination experiences — through impactful campaigns, strong storytelling, and strategic partnerships. In addition, the role supports HR by contributing to employer branding initiatives and activations that promote the brand’s Employee Value Proposition (EVP).

 

As a key member of the team, you will oversee all marketing channels, including digital platforms, social media, PR, and internal communications. You will ensure a consistent, premium brand presence across all guest touchpoints and elevate the hotel’s positioning both locally and internationally.

 

Key Responsibilities

  • Lead the development and execution of the annual marketing and communications strategy
  • Plan and implement integrated campaigns that drive awareness, engagement, and revenue
  • Manage PR activities, media relations, and influencer collaborations
  • Oversee social media and digital marketing, ensuring high-quality and brand-aligned content
  • Collaborate closely with Sales, Revenue, and operational teams to support key business goals
  • Monitor campaign performance and optimise activities to maximise ROI
  • Manage relationships with external agencies, vendors, and partners
  • Ensure all communications reflect Waldorf Astoria brand standards and tone of voice

 

Requirements

  • 4–6+ years of experience in marketing and communications, ideally within luxury hospitality, lifestyle, or premium brands
  • Proven track record in developing and executing successful marketing and PR strategies
  • Strong understanding of digital marketing, social media, and content creation
  • Experience in media relations, influencer marketing, and campaign management
  • Commercial mindset with the ability to translate marketing activities into measurable business outcomes
  • Strong project management skills and ability to manage multiple priorities in a dynamic environment
  • Excellent communication and stakeholder management skills
  • Experience working with agencies and external partners
  • High attention to detail and strong sense of brand and aesthetics
  • Fluency in English

 

What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

 

How We’ll Help You Thrive

At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program

Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care

Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves and their loved ones. In many countries, eligible Team Members receive free counseling and support through our Employee Assistance Program (EAP).

 

*Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

 

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