Digital Marketing Specialist (Google Cloud)

Role responsibilities

The Digital Marketing Specialist will own the day-to-day performance of the regional marketing funnel, focusing on tracking and nurturing leads to convert them into qualified pipeline. This role involves analyzing multi-channel campaign data and collaborating with the Sales team to optimize demand programs.

Requirements

Candidates should have professional experience in Demand Generation Operations or Content Marketing Operations, with strong analytical skills and active certifications in Marketo and Salesforce. Familiarity with Google Cloud systems and experience in a B2B technology or SaaS marketing environment are preferred.

Key skills

Demand Generation Operations, Content Marketing Operations, Multi-Channel Campaigns, Analytical Skills, Reporting, Marketo, Salesforce, Google Cloud, LinkedIn Ads, YouTube, Meta Ads Manager, Project Management, ABM Strategies, Marketing Attribution Models, Lead-to-Opportunity Processes, Data Analysis

Keywords

Digital Marketing, Demand Generation, Campaign Automation, Salesforce, Marketo, Google Cloud, LinkedIn, YouTube, Meta, Analytics, B2B, SaaS, ABM, Reporting, Project Management, Multi-Channel, Lead Conversion, Performance Optimization, Funnel Management, Content Syndication, Marketing Attribution, Pipeline Goals, Sales-Ready Insights, Collaboration, Operational Rigor, Paid Media, Campaign Execution, Data Insights, OKR Reporting, High-Volume Programs