Global Market Development Manager - Fixed Term 12 months

Work Schedule

Standard Office Hours (40/wk)

Environmental Conditions

Office

Job Description

Thermo Fisher Scientific recently announced that it has entered into an agreement to sell its microbiology business to Astorg, a leading pan-European private equity firm with deep expertise in healthcare, focused on a select set of subsectors, including pharmaceutical services and technology, medtech and related services, life science tools and diagnostics.  

This decision follows a thoughtful evaluation as part of Thermo Fisher’s ongoing business strategy to actively manage and strengthen our portfolio.  

We expect the transaction will be completed in the second half of 2026, subject to customary closing conditions and applicable regulatory approvals. Until the transaction is complete, Thermo Fisher will continue to operate the business. 

If you join the microbiology business prior to the close of the transaction, your employment is expected to transition to Astorg. 

For more information, please review:  

Thermo Fisher’s press release 

Astorg press release 

 

The Market Development Manager is role responsible for the development and execution of global, customer-focused marketing strategies. This role owns the planning, build, and execution of annual customer campaigns for key target audiences, translating portfolio and go-to-market strategies into high-impact global marketing programs.

Working in a highly matrixed environment, you will partner closely with product management, e-business, sales, and regional marketing teams to define customer-centric value propositions, and drive demand generation

Key Responsibilities

Global Campaign Strategy & Execution

• Lead the development and execution of integrated, customer-focused global marketing strategies and campaigns that drive lead and demand generation
• Define target audiences and personas; develop differentiated value propositions and content strategies aligned to customer needs and buying journeys

Customer Journey, Demand Generation & Digital Excellence

• Partner closely with e-business to optimize channel mix, digital performance, and campaign effectiveness
• Improve lead quality and conversion through optimized marketing automation programs (MAPs), WebUX enhancements, and application/workflow-based content

• Support go-to-market strategies for existing portfolios and new product launches, ensuring strong alignment between product positioning, customer needs, and marketing execution

Stakeholder Partnership & Cross-Functional Collaboration

• Build strong, trusted partnerships with cross-functional and regional stakeholders, including product management, e-business, sales, and regional marketing teams, to align on shared objectives and deliver integrated marketing outcomes
• Facilitate collaboration across global and regional teams to translate strategic priorities into clear, actionable marketing plans that are consistently executed in market

Performance Metrics, Planning & Reporting

• Develop and manage the global marketing plan and calendar, including accurate budget planning and monthly OPEX management
• Define and track KPIs that measure campaign success, including pipeline contribution, lead quality, conversion rates, and regional adoption of global strategies
• Partner with e-business to analyze and report on campaign, vertical, and product-level performance, including pull-through to revenue

Minimum Requirements / Qualifications

• Proven experience in marketing roles within applied microbiology and/or life sciences, with specific experience in microbiology diagnostics marketing
• Demonstrated success leading marketing campaigns in a matrixed organization, with clear impact on demand generation and growth
• Excellent written and verbal communication skills, with the ability to present complex strategies to senior leadership and diverse global audiences
• Strong project management skills and attention to detail, with the ability to manage multiple complex initiatives simultaneously
• Creative mindset with strong intuition for customer-centric design and messaging, paired with a data-driven approach to continuous improvement
• Experience delivering presentations and training to sales teams, regional marketing teams, and customers
• Ability to build and maintain relationships with customers and key opinion leaders
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
• Willingness to travel domestically and internationally (~25%)