OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car.
Role Overview
The Business Director will lead the commercial growth and strategic positioning of Moshi, Carwow’s in-house creative agency serving OEM partners.
This is a senior leadership role responsible for driving revenue, owning key OEM relationships and embedding Moshi as a core part of Carwow’s commercial proposition across markets. The role will bridge commercial, creative and production teams to ensure Moshi delivers high-impact, scalable creative solutions that drive measurable value for OEM partners.
The Business Director will also play a critical role in shaping Moshi’s operating model, ensuring the agency is structured for growth with clear processes, strong client service and efficient delivery.
Key Responsibilities
1. Commercial Ownership & Revenue Growth
Own Moshi’s revenue performance and growth trajectory across all markets
Identify and unlock new revenue opportunities across:
Creative campaigns
Always-on content
Product launches
Strategic content partnerships
Partner with Carwow commercial leadership to embed Moshi into OEM deals and co-funded activity
Drive revenue diversification beyond one-off projects into longer-term, higher-margin partnerships
Build clear commercial frameworks (pricing, packaging, margin discipline)
2. OEM Client Leadership
Own senior relationships with OEM marketing stakeholders across key accounts
Position Moshi as a strategic creative partner, not a production vendor
Lead:
Brief development
Creative solutioning
Proposal creation
Pitch presentations
Translate OEM business objectives into effective creative and content strategies
Ensure high levels of client satisfaction, retention and upsell
3. Pipeline Development & Business Development
Build and manage a robust Moshi pipeline across all markets
Work closely with Carwow commercial teams (UK, Germany, Spain) to:
Identify opportunities within existing OEM partnerships
Introduce Moshi into early-stage commercial conversations
Lead proactive outreach and proposal development
Convert:
One-off campaigns → repeat engagements
Repeat engagements → strategic retainers / partnerships
4. Operational Structure & Delivery Oversight
Establish scalable delivery processes to support Moshi growth
Improve:
Resource planning and utilisation
Project workflow and timelines
Cross-market coordination
Work closely with creative and production teams to:
Ensure high-quality output
Maintain delivery efficiency
Protect margins
Introduce clear reporting on project performance (delivery, profitability, client outcomes)
5. Team Leadership & Capability Building
Lead and develop Moshi’s client services and delivery teams
Define a clear operating structure aligned to growth ambitions
Build capability across:
Client servicing
Commercial thinking
Creative strategy
Foster a high-performance culture focused on:
Accountability
Quality
Commercial outcomes
Key Success Metrics
Moshi revenue growth (YoY and vs target)
Contribution to overall Carwow OEM revenue
Pipeline value and conversion rates
Client retention and expansion (share of wallet)
Project profitability and margin improvement
Delivery performance (on time, on budget, quality)
Skills & Experience
Significant experience in a senior commercial or client leadership role within a creative/media/agency environment
Proven track record of driving revenue growth and managing senior client relationships
Strong understanding of:
Brand and performance marketing
Content and creative production
Automotive / OEM marketing (preferred)
Experience building pipelines, leading pitches and converting strategic partnerships
Strong commercial acumen with ability to balance creativity and profitability
Experience working across multiple markets and cross-functional teams
Personal Attributes
Commercially driven and outcome-focused
Credible at senior OEM stakeholder level
Strategic thinker with hands-on execution capability
Strong communicator and storyteller
Able to operate in a fast-paced, scaling environment
High ownership mentality with a bias for action
INTERVIEW PROCESS
30-minute virtual Introductory call with our Talent team
45-minute virtual Hiring Manager interview
Take-home exercise, followed by a 1.5-hour onsite interview
Virtual Values interview with key senior stakeholders
WHAT’S IN IT FOR YOU
Competitive comp package
28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
Employee-friendly share options
Pension scheme via Royal London - up to 5% company contribution
Vitality private healthcare insurance
Life Assurance - 4x annual salary
Monthly coaching sessions with Spill - our mental wellbeing partner
Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
Bubble childcare support and discounted nanny fees for little ones
'Work from abroad for a month' annual scheme
Generous learning and development budget
£500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.