Role responsibilities Lead product marketing by aligning product, growth, sales, and brand teams through deep user insights and shared messaging. You will conduct customer research, manage competitive intelligence, drive GTM execution for launches, and own post-signup lifecycle marketing. Requirements Seeking a professional with 5 to 8 years of experience in B2C tech product marketing, ideally in growth-oriented or category-building environments. Candidates must possess strong cross-functional leadership, exceptional writing skills, and a data-informed approach to decision-making. Key skills Product Marketing, Go-To-Market Strategy, Voice-of-Customer Research, Competitive Intelligence, Positioning & Messaging, Sales Enablement, Lifecycle Marketing, A/B Testing, Data Analysis, Cross-functional Coordination, User Persona Development, Writing, Product-Led Growth Keywords Product Marketing, GTM, B2C, Product-Led Growth, User Research, Win/Loss Analysis, Personas, Competitive Intelligence, Sales Enablement, Lifecycle Marketing, A/B Testing, Funnel Optimization, Civic Tech, AI-powered Platform
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