(Senior) Product Specialist - Hands-on AI Content & Demos (f/m/d)
Berlin, GermanyPosted Jul 1, 2026
Open original posting**We help the world run better**
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
**What you’ll do:**
As a (Senior) Product Specialist (f/m/d) in AI Advocacy, you will identify and address AI enablement needs with a focus on crafting high-quality demos and hands-on experiences. With your insight on the SAP Business AI strategy, portfolio, and advancements as well as your hands-on experience in working with the latest technologies, you’ll help both development and customer-facing teams.
**In this role, you will:**
+ Be the first to test and validate and develop newstate of the artdemo scenariosin a customer-like environment.
+ Collaborate with frontrunner as well as engineering teams to elevate the Autonomous Enterprise vision and give feedback as a first consumer.
+ Understand the latest AI trends and SAP’s Business AI capabilities and translate them into key demo scenarios that can be used by a broad audience.
+ Create and develop compelling end-to-end demo scenarios that align with strategic initiatives and resonate with both business and IT audiences.
+ Take ownership in leading projects and regular stakeholder alignments to ensure streamlined processes and a comprehensive BAI Platform demo portfolio.
**What you bring:**
+ 5 years of relevant working experience with expertise in AI in an enterprise software context and an overall solid understanding of SAP cloud technologies.
+ You enjoy staying up to date with the latest trends in AI and have a strong background in AI software development, related tools and architectures.
+ You bring hands-on experience with AI development, including building applications and agents on top of SAP (CAP/node.js/python) and non-SAP frameworks such as LangChain / LangGraph, mastra, or AI SDK.
+ Proficiency with modern frontend frameworks (React / Next.js) and styling tools such as Tailwind CSS, shadcn/ui, or SAP UI5 / Fiori.
+ Prompt engineering and experience with foundation models, e.g., via SAP Generative AI Hub.
+ A product mindset, scoping MVPs and balancing speed vs. polish, plus strong storytelling to demo live for business and executive audiences.
+ You feel comfortable stitching together APIs, data sources, and UI components to explore new scenarios and tell a compelling story.
+ You are able to see the big picture, connect the dots to an impactful story, and translate technical AI concepts into clear demo content.
+ Fluency in English (German language skills are a plus).
**Bring out your best**
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
**We win with inclusion**
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program (https://one.int.sap/me@sap/jobs\_and\_hiring/employee\_referral/region/0000/lang/en) , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
**AI Usage in the Recruitment Process**
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process (https://jobs.sap.com/content/Ethical\_usage\_of\_AI\_in\_the\_recruiting\_process/?locale=en\_US) .
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 455003 | Work Area: Solution and Product Management | Expected Travel: 0 - 20% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid