This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Analista de Marketing Pleno (Foco em Growth - Investimentos) based in Brazil.
We are seeking a Growth Marketing Analyst to drive customer acquisition, activation, and retention strategies within a digital product environment. In this role, you will connect growth initiatives with product goals, leveraging data, experimentation, and customer insights to identify opportunities and maximize business impact. You will collaborate with cross-functional squads, develop growth strategies, and optimize conversion funnels through measurable experiments and performance analysis. This position offers the opportunity to influence product growth decisions, work with advanced analytics tools, and contribute to scalable marketing initiatives. If you are passionate about data-driven marketing, innovation, and creating meaningful customer experiences, this role provides an exciting environment for professional growth.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Analista de Marketing Pleno (Foco em Growth - Investimentos) based in Brazil.
We are seeking a Growth Marketing Analyst to drive customer acquisition, activation, and retention strategies within a digital product environment. In this role, you will connect growth initiatives with product goals, leveraging data, experimentation, and customer insights to identify opportunities and maximize business impact. You will collaborate with cross-functional squads, develop growth strategies, and optimize conversion funnels through measurable experiments and performance analysis. This position offers the opportunity to influence product growth decisions, work with advanced analytics tools, and contribute to scalable marketing initiatives. If you are passionate about data-driven marketing, innovation, and creating meaningful customer experiences, this role provides an exciting environment for professional growth.
Accountabilities:
- Represent the Growth function within product squads, ensuring alignment between business objectives, product strategies, and marketing initiatives.
- Develop and execute growth strategies focused on customer acquisition, activation, retention, and revenue expansion.
- Identify high-impact channels, audiences, and messaging strategies to improve customer acquisition and engagement.
- Bring growth perspectives, including data analysis, experimentation, and acquisition insights, into product discussions and strategic decisions.
- Optimize customer acquisition costs (CAC) through efficient acquisition and retention strategies.
- Ensure new customers quickly understand product value by improving onboarding, activation, and engagement journeys.
- Design, execute, and measure growth experiments based on clear hypotheses across marketing and product channels.
- Plan and run A/B tests and optimization initiatives across organic, paid, CRM, and product channels.
- Conduct advanced data analysis to identify opportunities across the conversion funnel and customer journey.
- Monitor growth KPIs, translate insights into strategic recommendations, and present findings to stakeholders and leadership teams.
- Proven experience developing Growth Marketing strategies focused on customer acquisition, activation, retention, and engagement.
- Strong analytical skills and experience using tools such as Google Analytics, Google Data Studio, Mixpanel, or similar platforms.
- Familiarity with marketing automation and CRM tools, such as HubSpot, RD Station, Salesforce, or equivalent solutions.
- Ability to work collaboratively with multidisciplinary teams, including marketing, product, and business stakeholders.
- Data-driven mindset with strong focus on measurable results, experimentation, and continuous improvement.
- Excellent written and verbal communication skills, with the ability to present insights clearly and effectively.
- Bachelor’s degree in Marketing, Business Administration, Engineering, Economics, Data Science, or related fields.
- Experience working with digital products, startups, or product-led environments is considered a plus.
- Knowledge of SQL and/or Python for data analysis is desirable.
- Understanding of UX principles, customer journeys, and user behavior analysis is an advantage.
- Experience with agile methodologies such as Scrum or Kanban is a plus.
- Flexible work model, including remote and hybrid opportunities depending on location.
- Meal and food allowance.
- Monthly home office and hybrid work assistance.
- Childcare or babysitter reimbursement.
- Mobility allowance.
- Profit-sharing program based on company results.
- Corporate life insurance.
- Private pension plan with company participation.
- Medical insurance for employees and eligible dependents.
- Dental insurance for employees and eligible dependents.
- Online English learning platform for professional and personal development.
- Wellhub (Gympass) access to gyms and wellness activities nationwide.
- Zenklub access to psychological support and self-development content.
- Holiday gift basket.
- Birthday day off.
- Children’s birthday day off to celebrate family moments.
- Extended parental leave, including 180 days maternity leave and 20 days paternity leave.
- Inclusive environment focused on diversity, collaboration, and professional development opportunities.