Would you like to work with cutting-edge technologies?
Are you passionate about leveraging the power of technology to effect change?
Join our Digital Technology, Insights & Operations team
The Digital Technology, Insights & Operations Team is transformational and focused on modernizing the marketing technology stack. By collaborating cross functionally with IT and marketing, we deliver best-of-breed tools to ensure stellar customer experiences.
Partner with the best
This team and this role focus on transformational technology investments. You will gather requirements and build strategic use cases alongside a diverse set of marketing stakeholders. You will drive measurable ROI by managing new tool implementations, optimizing existing processes, and ensuring widespread adoption across the marketing organization.
As a Marketing Operations Senior Specialist, you will be responsible for:
- Optimizing audience activation strategies within our tech stack to ensure marketing campaigns and activation dollars target the right audiences at the right time
- Establishing use cases and requirements for marketing technology tool set to ensure they align with overall marketing vision
- Collaborating and partnering with IT and other Marketing teams to understand and onboard new tools as well as optimize existing ones
- Building and recommending process changes for technology and/or capability adoption
- Finding additional efficiencies, optimization areas and innovation points across the existing tool set.
- Evaluating and embedding AI capabilities within existing marketing workflows and technologies to drive automation, scale operations, and discover new efficiencies.
- Supporting and communicating key milestones, activities and KPIs that measure the efficacy of our business use cases that our tools support
Do what you love
To be successful in this role you will:
- Have 5-8 years of relevant marketing experience and a Bachelor's degree
- Have the capability to interpret business requirements and define or recommend the audience strategy based on the business needs of stakeholders
- Have experience successfully utilizing customer data platforms (CDP), marketing automation platforms, account based marketing platforms, CRM or other digital tool sets
- Demonstrate good knowledge of SDLC and business processes
About us
At Akamai, we make life better for billions of people, trillions of times a day.
Whether you're streaming live events, scrolling social media, watching your favorite series, or managing your savings, we're the engine behind the scenes. We provide the world's most distributed platform from Cloud to Edge to help the giants of the digital world work faster and stay more secure, making the internet a better experience for everyone.
Our focus is simple:
Cloud and Edge: Running apps closer to users for instant performance.
Security: Neutralizing threats before they ever reach your data.
Content Delivery: Scaling the world's biggest moments without a glitch.
AI: Enabling our customers to build, secure, and scale AI apps on the world's most distributed cloud platform.
At Akamai, we don't just support the internet; we power and protect it, because behind every great digital experience is a massive hidden challenge. And we're the ones who solve it. When millions of people hit play or pay, Akamai ensures it just works.
Benefits at Akamai: We support your health, well-being, finances, and life beyond work. See our benefits.
FlexBase adapts to your job's needs
Akamai's FlexBase program is yet another way we show our commitment to providing employees with an exceptional workplace experience. It's not about telling employees where to work; it's about supporting employees to do their best work.
We trust our incredible employees to work in ways that suit them best: at home, in an office, or a combination of both.