Head of Acquisition

Skip To Job Description Available Position (Company name withheld) Head of Acquisition Remote Full Time Senior Manager/Supervisor Share Head of AcquisitionCompany IntroductionSunday: Better Yard Care Made Easy. We're a venture-funded, Boulder-based startup reinventing the lawn and garden space through an e-commerce and technology lens. Our approachable, data-driven service and products help Americans in every state turn their yards into verdant, sustainable ecosystems, without all the toxic stuff.Job DescriptionWe are looking for an experienced and proven marketer to be our in-house expert on growing our subscriber base — across web and app. You will plan and execute on paid media channels to drive user acquisition while maintaining the right balance between CAC and LTV. You will work closely with the CRM team and creative agencies to ensure a 360 approach to the customer. You must have a keen eye for Brand to ensure our marketing efforts continually drive brand perception. You must be data-driven, results-oriented, and comfortable diagnosing performance problems fast when the numbers move against you.As a team manager, you will guide your direct reports to not just grow the business but also grow their professional careers.This is an opportunity to come into a fast-paced startup, directly impact the company's trajectory, and be a key contributor to a team that's changing an industry for the better.ResponsibilitiesStrategy & ExecutionDrive strategy, execution, and reporting for bringing new subscribers to the business across web and mobile appAllocate a multi-million dollar budget across digital and traditional media platforms to exceed our CAC and subscriber target goalsPartner with FP&A to drive annual budgeting as well as reforecasting monthly and quarterly projectionsMaintain a robust testing schedule to ensure we are constantly optimizing our core channelsDrive targeted customer acquisition by leveraging first and third-party data setsInitiate a lead generation program for lead capture while measuring the value of these leadsApp MarketingOwn app install and re-engagement campaigns across Apple Search Ads, Google App Campaigns, Meta App Ads, and TikTok, alongside web acquisitionManage app store optimization (ASO): keyword strategy, creative/screenshot testing, conversion rate on the store listingOptimize the full app funnel from install through onboarding to first subscription, partnering with Product on friction points that affect paid media efficiencyMeasurement & Problem SolvingImprove measurement across channels to drive better attribution across both performance and brand KPIs, including experience with MMM (media mix modeling) and incrementality/holdout testing as a complement to platform-reported metricsDevelop and maintain performance dashboards (daily, weekly, and monthly cadences) to closely monitor performance and catch issues earlyWhen we're off pace against budget or subscriber targets, lead root-cause diagnosis across channels, creative, landing pages, and downstream funnel — distinguishing genuine demand softness from platform delivery shifts, tracking/measurement gaps, or creative fatigue — and translate findings into a corrective plan with clear timelinesBuild contingency and reallocation plans for underperforming channels so budget can be redeployed quickly without waitingWork closely with Analytics and Research partners, both internal and external, to drive segmentation and customer insightsEmerging Channels & ToolsStay ahead of how people discover and evaluate subscription products in 2026, including the growing role of AI-driven search and recommendation surfaces as a top-of-funnel channel alongside traditional paid search and socialEvaluate and pilot AI-assisted creative production and testing tools to increase the volume and velocity of creative iteration against a fixed budgetTrack retail media, connected TV/streaming, and social...