This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager based in Canada.
This role sits at the intersection of product, engineering, design, and go-to-market execution, focused on shaping how highly technical software products are positioned and understood by customers. You will translate complex product capabilities into clear narratives, compelling messaging, and impactful launch strategies that drive adoption and engagement. The position requires close collaboration with cross-functional teams to ensure product releases are communicated effectively across every customer-facing surface. You will own the storytelling behind new features and product evolution, ensuring consistency from in-product copy to external campaigns and enablement materials. The environment is fast-paced, highly collaborative, and deeply product-driven, with a strong emphasis on craftsmanship and clarity. This is a hands-on role for someone who thrives in technical contexts and enjoys turning complexity into simplicity. The role offers significant influence on how products are perceived in the market and adopted by users.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager based in Canada.
This role sits at the intersection of product, engineering, design, and go-to-market execution, focused on shaping how highly technical software products are positioned and understood by customers. You will translate complex product capabilities into clear narratives, compelling messaging, and impactful launch strategies that drive adoption and engagement. The position requires close collaboration with cross-functional teams to ensure product releases are communicated effectively across every customer-facing surface. You will own the storytelling behind new features and product evolution, ensuring consistency from in-product copy to external campaigns and enablement materials. The environment is fast-paced, highly collaborative, and deeply product-driven, with a strong emphasis on craftsmanship and clarity. This is a hands-on role for someone who thrives in technical contexts and enjoys turning complexity into simplicity. The role offers significant influence on how products are perceived in the market and adopted by users.
Accountabilities:
- Develop positioning, messaging, and narratives for product releases and strategic launches
- Partner closely with Product, Engineering, and Design teams to shape how features are communicated across all surfaces
- Create and coordinate launch assets including changelogs, demos, emails, social content, and enablement materials
- Equip Sales, Customer Experience, and support teams with the tools and context needed for effective customer communication
- Translate complex technical product functionality into clear, compelling, and differentiated messaging
- Incorporate customer insights and market understanding into product storytelling and launch strategy
- Maintain consistency of messaging across in-product experiences and external marketing channels
- Support ongoing improvement of go-to-market processes and product communication workflows
- Exceptional writing, storytelling, and editorial judgment with ability to simplify complex ideas
- Strong experience in product marketing, positioning, and go-to-market strategy
- Ability to build messaging grounded in customer needs, product truth, and competitive differentiation
- Experience working closely with Product, Engineering, and Design teams
- Strong project management skills with attention to detail and ability to manage multiple priorities
- High ownership mindset with ability to operate independently in fast-moving environments
- Strong analytical and product intuition, with willingness to go deep into technical details
- Excellent cross-functional communication and stakeholder management skills
- Experience in SaaS or developer-focused products is a strong advantage
- Competitive salary with equity participation
- Employee-friendly equity structure with early exercise options (where applicable)
- 5 weeks paid vacation plus statutory holidays
- 4 months paid parental leave
- Monthly meal and coffee stipend
- Remote-first work environment with flexibility across Canada and North America
- Paid co-working space or home office support
- Regular team offsites and in-person gatherings
- Additional paid extended leave after long tenure milestones
- Health coverage depending on regional requirements
- Strong culture focused on quality, craftsmanship, and autonomy
In this role, you will lead product positioning, messaging, and go-to-market execution across key launches and strategic initiatives.
Requirements:
The ideal candidate is a strong communicator and strategic thinker with deep product understanding and the ability to operate effectively in highly technical environments.