Senior Marketing Manager, Embelex (US Sports - Arena Retail and Sport Retail)

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Senior Marketing Manager, Embelex (US Sports - Arena Retail and Sport Retail) Full-timeCompany DescriptionWhy join Avery Dennison:We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com. Benefits:At Avery Dennison, some of the great benefits we provide are:LGBTQ+ Inclusive Care Support: Primary and specialty care from a provider with LGBTQ+ experience.Company-Paid Basic Life Insurance: Provides twice your base annual salary up to a $50,000 maximum at no cost to you.Paid Parental Bonding Leave: You are eligible for Parental Bonding Leave for new additions to your family.Retirement Savings 401(k) Plan: You receive an automatic contribution of 3% of eligible pay (even if you contribute $0) plus a matching contribution of 50% on the first 7% of eligible pay you contribute.Job DescriptionAre you obsessed with sports? Do you live and breathe the energy of the arena and the culture of the teams you love? We're seeking a strategic marketing leader, fueled by a creative flair and an uncompromising passion, to lead the strategic direction for Embelex marketing in the US sports market, driving market leadership and enabling commercial success for our dynamic portfolio of embellishment products and solutions within professional leagues, collegiate leagues and with athletic brand partners.This is not a role for the passive. You are the architect and commander of fully integrated, high-stakes marketing campaigns, with a singular focus: ignite brand acceleration, secure maximum client engagement, and drive tangible revenue growth. You don't just support the commercial team; you are their trusted, strategic partner, ensuring every marketing initiative is proactively aligned with our core business goals. If your DNA is wired for exceptional cross-functional collaboration, visionary strategic thinking, disruptive creative ideation to penetrate new markets, and you thrive on high-profile external visibility through targeted industry networking, then you belong here. Cross-Channel Campaign ManagementArchitect, launch, and optimize integrated campaigns across digital, social, email, and offline channels.Curate and create compelling content (e.g., video, blogs, webinars, case studies) that supports and accelerates the entire customer journey.Command the strategy for lead generation and conversion through audience-specific, high-impact messaging and campaign structure.Event Strategy & Market ActivationDirect the Event Strategy and brand presence across all trade shows and customer-facing activations, in collaboration with the Events team.Define, secure, and activate high-impact Embelex partnerships in key segments to aggressively expand awareness and penetrate sport culture.Serve as an industry ambassador, driving market visibility and capturing new opportunities through strategic networking and field marketing.Propose and manage third parties (i.e. agencies) to help facilitate and conceptualize creative and campaign work.Cross-Functional CollaborationServe as the definitive central marketing strategist, unifying Product, Commercial, Creative, and Channel teams to achieve collective, market-moving goals.Spearhead creative ideation and conceptualize disruptive, high-impact marketing ideas and campaigns that capture the passion of sports culture, cut through the...